Junior CRM Strategist

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Junior CRM Strategist supports the development of brand, experience, and CRM strategies, helping translate consumer insights, audience data, and business goals into clear, actionable direction. This role brings a CRM lens to strategy work, contributing to lifecycle thinking across email, SMS, and other owned channels, while partnering closely with senior strategists, analytics, creative, and CRM activation teams.

This is an early‑career role designed for someone eager to learn how customer‑first, data‑informed strategy drives acquisition, retention, and long‑term value.

Responsibilities

Strategy Support & Development

• Support strategic development across brand, content, experience, and CRM initiatives
• Contribute to strategic platforms, POVs, messaging frameworks, and strategic storytelling
• Assist in developing creative and strategic briefs, including CRM and lifecycle considerations
• Help ensure strategies align across channels, touchpoints, and moments in the customer journey

CRM & Lifecycle Strategy Support

• Contribute to CRM strategy development across owned channels such as email and SMS, supporting acquisition, engagement, retention, and loyalty goals
• Assist in defining audience segments, lifecycle stages, and messaging approaches in partnership with CRM and analytics teams
• Help map customer journeys and identify key moments where CRM can drive relevance and performance
• Support the development of campaign plans that translate CRM strategy into market-ready programs
• Partner with creative teams to ensure CRM messaging and content are grounded in audience insight and strategic intent.

Communication & Storytelling

• Build clear, compelling presentations and strategy decks
• Communicate insights in ways that make complex customer and data concepts accessible
• Present research findings and strategic thinking internally with confidence and clarity (with direction)

Qualifications

• 1–3 years of experience in strategy, marketing, CRM, communications, analytics, or related fields
• Exposure to CRM, lifecycle marketing, customer experience, or audience strategy is strongly preferred
• Strong curiosity about people, behavior, and customer journeys
• Comfort working with data and using insights to inform recommendations (not hands‑on execution)
• Strong written and verbal communication skills
• Experience building presentations in PowerPoint, Keynote, or Google Slides
• Collaborative mindset and eagerness to learn in a fast‑paced, deadline-driven environment
• Positive, proactive problem‑solver

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $53,960 - $71,610 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/21/26.