The Challenge
Rappi is Latin America's leading on-demand marketplace, and retention is the engine of unit economics. You'll own the entire customer lifecycle—from onboarding through reactivation—driving measurable churn reduction and LTV growth across millions of users.
Your Mission
Map current retention funnel and identify top 3 churn drivers by cohort; establish baseline metrics (D1, D7, D30 retention)
Design and launch 2 high-impact retention campaigns (win-back, at-risk segment) with clear incrementality testing
Build retention playbook with segmentation rules, trigger-based messaging cadence, and success criteria
Establish weekly retention dashboard and stakeholder cadence with product, operations, and finance teams
Improve D30 retention by 5-8% through optimized onboarding and early-stage engagement sequences
Deploy predictive churn model identifying at-risk cohorts; test interventions on 20% of user base
Scale winning campaigns across all geos and user segments; document playbooks for replication
Reduce churn-driven revenue leakage by $XXK MRR; present quarterly business impact to leadership
KPIs You'll Own
D1/D7/D30 Retention Rate
Core measure of user stickiness by cohort; target +5-8% improvement YoY.
Churn Rate (Monthly/Cohort)
% of active users lost per month; segment by acquisition channel, geography, and user tier.
Lifecycle Campaign ROI
Revenue generated per dollar spent on retention campaigns; track by segment and channel.
Reactivation Rate
% of dormant users who return after win-back campaigns; benchmark against industry baseline.
LTV:CAC Ratio
Lifetime value vs. acquisition cost; retention improvements directly improve this metric.
Tools & Stack
Your Team
Your Manager
Head of Growth or VP Retention (not specified in brief)
Current Team
Likely cross-functional with product, data, and operations; size not specified
New role or backfill to own retention strategy end-to-end
The Package
Salary
$40K-$55K USD base
Remote
Hybrid (Bogota, CO-based; travel may be required)
Benefits & Perks
Company Intelligence
Rappi is the leading on-demand marketplace in Latin America, operating grocery, restaurants, logistics, and financial services. With 5000+ employees, Rappi serves millions of users across multiple countries. The company is focused on unit economics and customer lifetime value in a competitive regional market.
Team Size
5000
Customers
Millions of end-users across LATAM; also serves merchant partners
Is This Role For You?
- You've owned retention campaigns or lifecycle marketing at B2C scale and can show cohort-level impact
- You're comfortable with ambiguity—you'll define retention strategy in a fast-moving marketplace
- You speak SQL and can pull your own data; you don't wait for the data team to answer questions
- You're energized by LATAM growth opportunities and hybrid/on-site work in Bogota
- You're looking for fully remote; this role requires hybrid presence in Bogota
- Your experience is email-only or campaign-execution focused; you need strategy + execution chops
- You lack exposure to cohort analysis, retention metrics, or lifecycle marketing fundamentals
Interview Process
Screening Call (30 min)
Retention background, approach to churn analysis, and motivation for LATAM marketplace
Take-Home Case (2-3 hrs)
Given Rappi user data, diagnose churn and propose a retention strategy with metrics
Stakeholder Panel (60 min)
Discussion with product, data, or growth leads; dig into cross-functional collaboration
Final Round (Executive conversation)
Leadership alignment on retention vision and strategic priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.