The Challenge
PopSockets has sold 300M phone grips globally-now you own the entire CRM engine to turn one-time buyers into loyal repeat customers. You'll orchestrate email, SMS, and loyalty across 75 countries with customer LTV as your north star.
Your Mission
Audit current email/SMS stack and segment strategy; establish baseline 30/90/365-day LTV metrics by channel
Build out 4-6 core lifecycle automation flows (welcome, post-purchase, win-back, loyalty) with A/B testing framework
Partner with creative team to establish data-driven feedback loop; optimize 2 existing campaigns for 15%+ engagement lift
Audit global compliance (CAN-SPAM, TCPA, GDPR) and list hygiene; document technical requirements for localization
Grow 90-day LTV by 18-25% through optimized retention flows and personalization; demonstrate creative's impact on conversions
Launch loyalty/referral program framework; achieve 10%+ enrolled customer base with measurable incremental revenue
Implement AI-driven personalization (product recommendations, send-time optimization); reduce unsubscribe rate by 20%
Own full global CRM operations roadmap; evaluate and recommend 1-2 new tools if justified by ROI analysis
KPIs You'll Own
30/90/365-day Customer LTV
Primary north star-track cohort performance across email, SMS, and loyalty touchpoints to drive retention strategy.
Email/SMS engagement rate (open, click, conversion)
Measure campaign and flow performance; use A/B testing to iterate creative and messaging.
List growth and deliverability
Monitor subscriber acquisition, unsubscribe rate, bounce rate, and spam complaints to maintain sender reputation.
Revenue from lifecycle campaigns
Track incremental revenue attributed to email, SMS, and loyalty programs; tie to LTV growth.
Loyalty program adoption and repeat purchase rate
Measure % of customers enrolled and repeat purchase frequency of loyalty members vs. non-members.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Not specified; will collaborate with creative, paid media, product, and e-commerce teams
Not specified-likely backfill or new growth investment
The Package
Salary
$85K-$120K
Remote
On-site, Boulder, CO
Benefits & Perks
Company Intelligence
PopSockets is a global digital-lifestyle company founded in 2014 that's sold close to 300M phone grips in 75 countries. They've expanded into phone cases, wallets, mounts, batteries, and chargers while maintaining a focus on ethical supply chain and transparent labor practices. Named one of Fast Company's World's Most Innovative Companies in 2021.
Founded
2014
Customers
Direct-to-consumer and retail; 300M+ phone grips sold globally
Culture
Empowering, fun, expressive; mission-driven toward joy, creativity, and authentic human connection
Is This Role For You?
- You've grown LTV and retention metrics at a DTC/e-commerce brand using Klaviyo, Attentive, or similar platforms
- You're a builder who can own the full CRM stack-strategy, execution, vendor management, and optimization
- You blend data rigor (cohort analysis, A/B testing, segmentation) with creative storytelling and visual narrative
- You thrive in global operations; you can think through localization, compliance (GDPR, TCPA, CAN-SPAM), and multi-market nuance
- You've only done basic email blasts and don't understand lifecycle strategy, segmentation, or LTV mechanics
- You prefer hands-off strategy roles; this is 100% hands-on execution, reporting, and optimization
- You're not curious about AI, new tools, and continuous platform optimization-PopSockets expects you to explore solutions
Interview Process
Initial screening
Conversation around DTC/e-commerce CRM experience, LTV growth case studies, and familiarity with Klaviyo/Attentive
Deep dive interview
Present a past CRM campaign or lifecycle strategy; walk through your approach to segmentation, creative feedback, and A/B testing
Cross-functional roundtable
Meet with creative, product, and e-commerce stakeholders; discuss how you'd partner across teams
Leadership conversation
Discussion with hiring manager on global operations strategy, vendor management, and 6-12 month vision for CRM roadmap
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.