The Challenge
Peek powers $7B in bookings across museums, attractions, and tours. You'll own the entire partner lifecycle-from onboarding to advocacy-driving adoption and slashing churn across three brands serving thousands of experience operators.
Your Mission
Map the full partner journey for Peek Pro, ACME Ticketing, and Connect&Go; identify top 3 friction points causing churn
Launch first retention campaign targeting at-risk partners using behavioral signals (low adoption, stalled onboarding)
Define retention KPI framework and establish baseline metrics for churn, activation, and feature adoption
Build cross-functional feedback loops with Customer Success, Product, and Sales to align on early warning signals
Design and execute 3+ multi-channel lifecycle campaigns (email, in-app, webinars) segmented by partner stage and product
Reduce partner churn by 15%+ through proactive engagement and personalization at scale
Achieve 40%+ adoption rate for 2-3 core features through targeted onboarding and educational programs
Build predictive churn model using partner data and behavioral analytics to identify at-risk cohorts 60+ days out
KPIs You'll Own
Partner Churn Rate
Month-over-month churn % for active partners; track by cohort and product line.
Feature Adoption Rate
% of partners using core features within first 90 days; measure by feature and segment.
Time-to-Value (TTV)
Days from onboarding completion to first meaningful platform action or revenue impact.
Lifecycle Campaign Engagement
Email open/click rates, in-app message conversion, webinar attendance and replay rate by segment.
Net Revenue Retention (NRR)
Revenue from existing partners month-over-month; indicator of expansion and retention health.
Partner Activation Score
Composite behavioral metric tracking adoption velocity, feature usage, and engagement signals.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Customer Officer (not specified in posting)
Current Team
Cross-functional: Customer Success, Product Marketing, Sales, Support teams
New role
The Package
Salary
$110K-$140K base
Equity
Likely equity (not specified; typical for funded SaaS)
Remote
On-site (stated as ONSITE, though company is remote-first)
Benefits & Perks
Company Intelligence
Peek is the OS for the experiences industry, powering $7B+ in bookings for museums, attractions, tours, and activities. Backed by $150M+ from Westcap, Goldman Sachs, and SpringCoast. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park.
Funding
$150M+
Customers
MoMA, Whitney Museum, Seattle Aquarium, Bryant Park, Looping Group, 1000+ merchants
Culture
Obsess Over Customers, Accomplish Big Things, Collaborate With Purpose, Get Better Every Day
Is This Role For You?
- You're obsessed with retention and lower-funnel metrics-churn rate, activation, expansion moves you
- You can own a program end-to-end: strategy, execution, analysis, iteration-no hand-holding needed
- You use data to make decisions and AI to automate repetitive work; you're not afraid to experiment and kill things
- You thrive in cross-functional environments and can build consensus with Customer Success, Product, and Sales without formal authority
- You want to own top-of-funnel; this is pure lower-funnel and retention
- You need heavy structure and process; this role requires you to build programs from scratch
- You're not comfortable working on-site (role explicitly states on-site, despite remote-first company culture)
Interview Process
Phone screen
Recruiter discusses background, lifecycle marketing experience, and retention mindset
Hiring manager interview
Deep dive on past campaigns, churn reduction tactics, and cross-functional collaboration examples
Take-home case study
Design a lifecycle retention program for a specific partner segment or product
Panel interview
Meet Customer Success, Product, and/or Marketing stakeholders; assess collaboration fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Executive Director, CRM Product Strategy
Novartis • East Hanover, NJ
CRM Manager
MGM Resorts International • Las Vegas Metropolitan Area
CRM Operations & Marketing Enablement Lead (Director)
Ralph Lauren • New York, NY
Associate Director, Patient CRM & Omnichannel Engagement Lead
BioMarin Pharmaceutical Inc. • San Rafael, CA
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.