CRM Marketing Manager B2B

Join Onoff, a fast-growing international SaaS company, as a CRM Marketing Manager B2B. In this role, you will take full ownership of the user lifecycle across our SaaS products, from onboarding and activation to retention, expansion, and win-back. You will work at the intersection of Product, Data, Growth, and Marketing to design and scale behavior-driven CRM journeys that increase engagement, reduce churn, and maximize LTV.

Key Missions

At Onoff, CRM is a core growth lever directly tied to product usage, retention, and monetization.

We’re looking for a CRM Marketing Manager B2B to take full ownership of the user lifecycle across our SaaS products from onboarding and activation to retention, expansion, and win-back.

You will operate at the intersection of Product, Data, Growth, and Marketing to design and scale behavior-driven CRM journeys that increase engagement, reduce churn, and maximize LTV.

Your mission

• Own and continuously improve lifecycle workflows across onboarding, activation, retention, expansion, and reactivation

• Design and deploy event-based automations driven by product usage and behavioral signals

• Build advanced segmentation models and deliver highly personalized CRM experiences at scale

• Work closely with Product, Data, and Support teams to identify key lifecycle opportunities and define tracking events and triggers

• Lead a continuous experimentation roadmap (A/B tests, multivariate tests) to improve conversion, engagement, and revenue impact

• Track, analyze, and optimize CRM KPIs including activation, retention, churn, conversion, ARPU, and LTV

What we’re looking for

• 4+ years of experience in CRM Lifecycle, Retention, Growth, or Product Marketing within SaaS or product-led environments

• Proven experience building lifecycle automation based on behavioral and product usage data

• Strong product mindset with a deep understanding of user journeys and business impact

• Hands-on experience with CRM and analytics tools such as HubSpot or Salesforce

• Strong ability to collaborate with Product and Data teams in fast-paced environments

• Fluent English is mandatory (daily interactions in an international context)

Why join Onoff?

• Direct ownership of retention, monetization, and product growth levers

• Strong product-led, data-driven culture

• Fast-growing international SaaS environment

• High autonomy and real impact on business performance

If you enjoy turning product usage and user behavior into scalable growth systems, we’d love to meet you.

About Onoff

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