Manager, CRM Strategy

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets.

The Manager, CRM Strategy leads client engagement programs that connect marketing goals to customer outcomes across OneMagnify's major accounts. This role owns CRM strategy from lifecycle design and personalization roadmaps through orchestration, measurement, and optimization, bringing AI-powered thinking to every layer.

The Impact You'll Have

CRM is only as valuable as the strategy behind it. This role ensures that every lifecycle program, segmentation model, and personalization decision is grounded in business objectives, operating as a trusted advisor to senior clients who frames CRM as a driver of revenue, retention, and loyalty. The role also shapes how the CRM team grows: mentoring strategists, raising AI fluency, and maintaining the thread between client goals and daily delivery so the team's work compounds over time.

What You'll Do:

Lead CRM Strategy Across Major Accounts

Serve as the senior strategic contact for CRM across key client engagements, aligning lifecycle programs to business goals and ensuring measurable outcomes. Craft and evolve scoring models, segmentation frameworks, personalization strategies, and nurture programs informed by behavioral data and AI-assisted audience intelligence.

Embed AI Into CRM Programs

Integrate AI-powered capabilities into client strategies as standard practice, predictive segmentation, generative content frameworks, next-best-action logic, and automated performance diagnostics. Identify where automation and native platform intelligence can drive smarter targeting, faster activation, and more personalized experiences at scale.

Own Insights & Optimization

Establish measurement frameworks, analyze program performance, and translate data into actionable recommendations that shape strategic direction. Drive continuous learning connecting what launched, what worked, and what changes next.

Advance Platform & Team Capability

Unlock advanced capabilities across SFMC, Adobe, Braze, Dynamics, NetSuite, and connected sales systems. Manage a team of 3-5 CRM strategists, ensuring delivery ladders to client objectives and that the team builds AI fluency alongside strategic rigor.

What You’ll Need:

• 5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment.
• Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi-channel orchestration within CRM platforms.
• Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, NetSuite, or equivalent platforms.
• Credibility to present in senior client settings and confidence to steer strategic conversations.
• Experience with omnichannel campaign strategy (email, SMS, push, paid) is a plus.
• Bachelor's degree or equivalent experience.

Future-Ready Skills (Nice to Have):

• Experience applying AI/ML decisioning, predictive scoring, or generative content natively within platforms
• Perspective on how agentic AI and autonomous orchestration will reshape lifecycle marketing, moving from rule-based journeys to adaptive, self-optimizing programs
• Familiarity with CDP integration, reverse ETL, or real-time event-driven data flows and how they change what's possible in CRM personalization
• Exposure to CRM program models that span beyond marketing into sales enablement, customer success, or post-sale experience
• Point of view on how AI-generated content, privacy regulation, and signal loss are converging to reshape CRM strategy fundamentals

Benefits

We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and

Flexible Time Off (FTO)

so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.

We are an equal opportunity employer

We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.