The Challenge
Morning Walk is a performance branding agency building lifecycle CRM from scratch for a major automotive brand migrating to Salesforce Marketing Cloud Agentforce. You'll own day-to-day strategy and execution across multiple B2C/B2B clients, working with cutting-edge MarTech while the platform itself evolves.
Your Mission
Map and document current customer lifecycle touchpoints for the automotive client and design initial journey architecture in Salesforce Marketing Cloud Engagement
Build core audience segmentation strategy using SQL queries and data extensions to enable targeted, triggered campaigns
Execute and QA first 3-5 automated lifecycle campaigns (welcome series, engagement, retention) with 95%+ deliverability and <2% complaint rate
Establish baseline performance dashboard tracking email engagement, conversion, and retention metrics across lifecycle programs
Own full lifecycle program strategy for automotive brand and identify 2-3 new automation opportunities leveraging Agentforce AI agents and Marketing Cloud Next
Develop seamless data integration between new Agentforce Commerce storefront and CRM, ensuring clean customer data flow and commerce-to-marketing attribution
Scale lifecycle email volume from launch to 500K+ monthly sends with optimization iterations improving click-through and conversion rates by 15%+
Document and present quarterly CRM performance review including cohort analysis, retention curves, and ROI per lifecycle segment to client stakeholders
KPIs You'll Own
Email Deliverability Rate
Maintain 95%+ inbox delivery; monitor spam complaints, bounces, and ISP engagement signals weekly
Lifecycle Conversion Rate
Track purchase/conversion rate by journey stage (welcome → engagement → retention); aim to increase 10-15% quarterly
Customer Retention by Cohort
Measure repeat purchase rate and engagement frequency for cohorts; identify drop-off points for optimization
Automation QA Pass Rate
Achieve 100% rendering test passes, data validation accuracy, and link integrity before campaign send
Revenue Attributed to CRM
Track incremental revenue generated from lifecycle campaigns using multi-touch attribution or first-click models
Tools & Stack
Your Team
Your Manager
Not specified; likely Performance Marketing Data & CRM Lead
Current Team
Performance Marketing Data & CRM team (size unknown); multi-disciplinary agency with strategic consulting, creative, content, experience design, and analytics teams
New growth hire for expanding lifecycle marketing practice
The Package
Salary
$65K-$85K base
Remote
Hybrid: In-office Monday, Wednesday, Thursday; work-from-home option Tuesday and Friday. Chicago or Milwaukee location.
Benefits & Perks
Company Intelligence
Morning Walk is a performance branding agency that blends purpose, experience, and performance to drive growth. They partner with purpose-led brands (Kalahari Resorts, Masonite, Toro, Clarios/OPTIMA) across strategic consulting, creative design, content, CRM, and performance marketing. Powered by data and ideas; team is energized by motion and relentless optimism.
Customers
Kalahari Resorts & Conventions, Masonite (doors), Clarios/OPTIMA (car batteries), Toro/BOSS (snowplows); automotive brand undergoing Agentforce Migration
Culture
Insatiably curious, craft-focused, unapologetically optimistic, action-oriented. "Walkers" (employees) are described as best-in-business. Growth and discovery mindset.
Is This Role For You?
- You're fluent in Salesforce Marketing Cloud and Journey Builder; excited (not intimidated) by learning Agentforce AI and Marketing Cloud Next
- You love building lifecycle programs from the ground up and can own strategy + execution end-to-end with minimal hand-holding
- You're data-driven: SQL queries, segmentation logic, and performance dashboards energize you; you spot optimization opportunities in campaign metrics
- You thrive in fast-paced agency environments where you balance multiple B2C/B2B clients and pivot quickly as platforms and business needs evolve
- You have 5-7 years in CRM, email marketing, marketing automation, or lifecycle marketing; ideally with automotive or B2C e-commerce experience
- You need 100% remote work; this role requires 3 days/week in-office in Chicago or Milwaukee
- You're uncomfortable with SQL, data segmentation, and technical MarTech; this is heavily technical CRM execution
- You prefer stability over change; Salesforce is actively evolving its AI ecosystem and you'll need to adapt quickly to new features/best practices
Interview Process
Initial Screen
Recruiter call on background, Salesforce Marketing Cloud experience, and fit for hybrid work
Technical Portfolio Review
Share examples of lifecycle journeys, email campaigns, segmentation strategies, and performance metrics from past roles
Hiring Manager Conversation
Deep dive into automotive client opportunity, CRM strategy thinking, and how you'd approach lifecycle program build-out
Team Presentation (likely)
Present a sample lifecycle strategy or campaign optimization recommendation to broader Performance Marketing team
Offer & Reference Check
Verbal offer contingent on reference validation from past CRM/marketing leadership
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.