Senior Manager, Lifecycle Marketing & CRM

Company Description

MoonBrew is a New York City-based company dedicated to improving sleep health and overall well-being. Specializing in melatonin-free sleep supplements, MoonBrew is committed to empowering individuals to optimize their nightly rest and recovery. By focusing on the critical role that quality sleep plays in personal growth, MoonBrew aims to help people feel their best each day. Join our mission to revolutionize the way the world rests and recharges.

Role Description

The Senior Manager, Lifecycle Marketing & CRM will lead strategic initiatives to engage, nurture, and retain customers effectively. Responsibilities include defining and implementing robust lifecycle marketing strategies, analyzing customer behaviors, managing customer relationship management (CRM) systems, and driving engagement via email, SMS, and other direct channels. Other duties include personalizing campaign executions, leveraging data-driven insights, identifying growth opportunities to maximize customer lifetime value, and collaborating with cross-functional teams.

The ideal candidate will be a proactive, results-driven leader who combines creativity with strong analytical skills to elevate our operations. This role operates cross-functionally, engaging closely with Finance, Product, Marketing, and Operations teams to ensure seamless execution and alignment with company goals.

This is a full-time, on-site role based in New York, NY.

What you’ll do: 

• Deliver Results:

  Take full ownership of customer retention for both subscribers and non-subscribers, a critical and multifaceted metric for the business. You'll be responsible for hitting monthly retention targets across several key areas of our operations, including optimizing key metrics (revenue, conversion, etc.) from our Email & SMS channels. 

• Strategy:

  Collaborate with cross-functional teams, including product development, creative design, tech, operations, and customer service, to develop strategies aimed at improving customer retention and satisfaction.

• Evaluate

  : Identify risks and growth opportunities impacting retention across a range of factors, such as user experience, promotions, product quality, and site functionality. Leverage a variety of tools, from customer surveys to AI-powered insights, to gain an accurate understanding of the subscriber experience.

• Champion the Customer:

  Act as the voice of our customers, ensuring every department understands how their strategies affect customer happiness. Highlight successes where we’re thriving, and partner with teams to address areas needing improvement.

• Forecasting:

  Collaborate with finance, data, and planning teams to guide our retention forecasts, ensuring we’re operating based on the most current and precise insights into subscriber behavior

What you’ll bring:

• Ability to think strategically and creatively, with strong analytical and problem-solving abilities
• Self-starting attitude with a love for execution and seeing visions come to life
• Stellar communication skills, adept at engaging with various audiences, from team members to executive stakeholders  
• Ability to work autonomously while effectively communicating goals and initiatives to the team
• Humility, self-awareness, and curiosity
• A desire to build an early stage CPG company with a mission to revolutionize the sleep industry
• Prior experience in scaling a brand is highly advantageous but not critical

Practicalities

• This is a full time role, in office 5-days per week in NYC
• Health, vision, dental insurance + unlimited PTO policy
• Salary range - $110-$135K + equity

Application process

• Please send your CV and an email with subject line "APPLICATION - Sr. Manager of Lifecycle Marketing" to careers@moonbrew.co
• Applications will be evaluated on a rolling basis
• Target state date is immediate