The Challenge
McAfee is protecting millions of consumers in an always-online world, and they need someone to architect the onboarding and engagement journeys that turn new users into loyal customers. You'll own the strategy and optimization of early-lifecycle experiences across email, push, and notifications-directly impacting activation and retention metrics.
Your Mission
Map current onboarding and engagement journeys across all CRM channels (email, push, PC notifications); identify top 3 friction points causing drop-off
Design and launch first A/B test on onboarding email sequence or push cadence; establish baseline metrics for activation rate and time-to-first-action
Build lifecycle playbook documenting messaging frameworks, personalization rules, and segment logic for early-stage customer cohorts
Partner with Marketing Operations to audit campaign execution accuracy; document 2-3 process improvements for journey deployment
Increase onboarding activation rate by 15-25% through optimized journey design and personalization
Execute 8-12 multivariate tests on engagement triggers, messaging, timing, and channel mix; document learnings in playbook
Reduce time-to-value for new customers by 20% through friction reduction and behavioral nudging
Develop predictive segmentation model with Data & Analytics team to identify at-risk users; design re-engagement campaigns with 3%+ conversion target
KPIs You'll Own
Activation Rate (% of onboarded users taking key action within 7/30 days)
Your North Star: percentage of new customers completing critical onboarding milestones that signal product adoption.
Email Open Rate & Click-Through Rate
Campaign-level engagement metric tracking message resonance and call-to-action effectiveness.
Retention Cohort Curves (Day 1, 7, 30, 90)
Tracks whether onboarding journeys correlate with long-term customer stickiness across time windows.
Time-to-First-Action
Measures how quickly users complete onboarding steps; lower is better, indicates less friction.
Cost-Per-Activated-User (CPAU)
Efficiency metric: total marketing spend divided by number of activated users from onboarding campaigns.
Test Velocity & Learning Velocity
Number of experiments run per quarter and number of statistically-significant learnings implemented into production.
Tools & Stack
Your Team
Your Manager
Likely VP or Director of CRM/Lifecycle Marketing (not specified)
Current Team
Marketing Operations team; cross-functional partnerships with Product, Data & Analytics
New role, backfill unknown
The Package
Salary
$130K-$155K base
Variable
Likely 10-15% annual bonus
Remote
Hybrid: On-site as-needed at San Jose, CA (or Frisco TX, NYC area, Newport Beach CA hubs). Remote work from home location between on-site days.
Benefits & Perks
Company Intelligence
McAfee is a leader in personal cybersecurity for consumers, protecting millions globally. They focus on integrated, intuitive solutions that help families stay secure in an always-online world-shifting from device-only protection to people-centric security.
Customers
Millions of consumers globally
Culture
Diversity and inclusion focused; values authenticity and flexible work arrangements.
Is This Role For You?
- You've spent 5+ years in CRM, lifecycle marketing, or customer engagement and actually *know* what good onboarding looks like
- You're obsessed with metrics and A/B testing-you make decisions based on data, not gut feel
- You enjoy owning outcomes end-to-end: strategy, design, execution, optimization, learning
- You can communicate complex journey logic and test results to non-technical stakeholders without losing clarity
- You've shipped onboarding campaigns or engagement sequences that moved the needle on activation or retention
- You prefer hands-off strategy work; this role requires you to be in the details of journey design, messaging, and testing
- You're uncomfortable with ambiguity or slow feedback loops; CRM optimization is iterative and requires patience across test cycles
- You need full-time remote work; hybrid on-site presence is required, and commuting to CA hubs isn't feasible for you
Interview Process
Phone screen (Recruiter)
Background, motivation, onboarding/lifecycle experience overview.
Hiring Manager Interview
Deep dive on past campaigns, testing frameworks, and approach to journey design and optimization.
Case Study / Work Sample
Likely asked to present a past onboarding initiative, metrics, A/B test design, or journey optimization (bring examples).
Stakeholder Panel
Cross-functional conversation with Marketing Operations, Product, or Data & Analytics counterparts.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.