Sr. Lifecycle Manager, Engagement

Accountabilities:

• Develop and execute the strategic roadmap for customer acquisition and engagement journeys across email, SMS, and onsite experiences.

• Own and optimize lifecycle automation programs, including welcome series, lead conversion, abandoned cart, and other high-impact customer journeys.

• Identify and implement new customer touchpoints that increase engagement, conversion, and long-term retention throughout the lifecycle.

• Leverage AI, predictive modeling, personalization, gamification, and zero-party data strategies to create highly individualized customer experiences.

• Partner closely with cross-functional teams including site operations, merchandising, paid media, brand marketing, and loyalty to deliver seamless customer experiences.

• Monitor campaign performance, list health, deliverability, compliance, and customer data quality while ensuring adherence to applicable privacy regulations.

• Design and execute comprehensive A/B and multivariate testing programs to continuously improve engagement, conversion, and revenue performance.

• Analyze campaign performance and customer behavior, translating insights into actionable recommendations that drive measurable business growth.

Requirements:

• 6+ years of experience in Lifecycle Marketing, CRM, Growth Marketing, or a related field within a fast-paced B2C e-commerce or direct-to-consumer environment.

• Demonstrated success building lifecycle strategies that drive measurable customer acquisition, engagement, retention, and revenue growth.

• Hands-on experience with leading customer engagement platforms such as Klaviyo, Bloomreach, Iterable, or similar marketing automation tools.

• Strong understanding of customer data architecture, APIs, segmentation, and marketing technology ecosystems.

• Experience collaborating with data science teams to implement AI and machine learning models, including recommendation engines or propensity modeling.

• Advanced analytical skills with expertise in A/B testing, experimentation, performance measurement, and data-driven decision-making.

• Knowledge of email and SMS marketing regulations, including GDPR, CCPA, TCPA, and industry best practices.

• SQL proficiency or similar data querying experience is considered a strong advantage.

• Excellent project management, communication, collaboration, and organizational skills.

• Self-motivated, innovative, detail-oriented, and comfortable working independently in a fully remote environment.

Benefits:

• Competitive annual salary of $115,000-$125,000 USD, depending on experience.

• Fully remote position within the United States.

• Comprehensive medical, dental, and vision insurance.

• Generous paid time off, vacation, sick leave, and paid holidays.

• Short-term and long-term disability coverage.

• Life insurance.

• 401(k) retirement plan.

• Flexible Spending Accounts (FSA).

• Employee Assistance Program (EAP).

• Home office stipend.

• Internet stipend.

• Company-issued computer.

• Generous employee discount on products.

• Complimentary products upon joining and on each work anniversary.

• Team-building activities and a collaborative, innovation-focused work culture.

• Opportunity to work with a rapidly growing organization and contribute to high-impact customer engagement initiatives.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1