Senior Director, Customer Lifecycle Marketing - Usage & Engagement

Accountabilities:

• Define the vision, strategy, operating model, roadmap, and success framework for Customer Lifecycle Marketing focused on usage, engagement, and consumption-based offerings.

• Build scalable lifecycle programs that accelerate customer time-to-value, increase feature adoption, and encourage deeper and more frequent product utilization.

• Develop digital-first strategies for enterprise customers, particularly within API-based and consumption-oriented environments.

• Establish repeatable experimentation processes, testing frameworks, and optimization practices to continuously improve lifecycle performance.

• Partner with Customer Success teams to coordinate lifecycle programs and create consistent experiences throughout the post-sale customer journey.

• Leverage product usage data, behavioral signals, customer health indicators, and customer insights to identify opportunities for engagement and expansion.

• Collaborate with Product Marketing, Customer Marketing, Customer Education, ABM, Sales, Product, Customer Success, and Revenue Operations to align growth initiatives.

• Establish executive-level reporting and measurement frameworks covering consumption revenue, product utilization, time-to-value, engagement, and other key business outcomes.

• Continuously evaluate and optimize programs based on measurable impact, customer behavior, and product innovation.

• Build the foundations for a high-performing lifecycle marketing organization, including processes, team structure, operating rhythms, and accountability standards.

• Influence senior stakeholders, foster cross-functional alignment, and create a culture of shared ownership around customer growth and value realization.

Requirements

• 10+ years of experience in high-growth Enterprise B2B SaaS marketing, including significant experience leading post-sale or customer lifecycle marketing programs.

• Proven track record of developing and executing lifecycle strategies that measurably increase product adoption, usage, engagement, or consumption.

• Experience working with API-based products, consumption-based offerings, or similar technology-driven customer environments.

• Strong understanding of product-led growth principles, lifecycle marketing, customer engagement, and experimentation methodologies.

• Experience partnering closely with Marketing, Customer Success, Sales, Product, and Revenue Operations teams.

• Strong analytical capabilities, with the ability to use product, behavioral, and customer data to inform strategy and prioritize initiatives.

• Demonstrated experience developing measurement frameworks and connecting marketing programs to revenue and business outcomes.

• Executive presence and strong influencing skills, with the ability to align senior cross-functional leaders around a shared strategy.

• Strategic thinker with strong execution capabilities and the ability to establish new functions, processes, and operating models from the ground up.

• Excellent communication, collaboration, stakeholder management, and problem-solving skills.

• Customer-centric mindset with a strong focus on measurable value, experimentation, and continuous improvement.

Benefits

• Base compensation range of $192,000-$235,000 USD, depending on experience, expertise, and other relevant factors.

• Potential performance-based bonus.

• Equity opportunities.

• Generous and comprehensive employee benefits program.

• Opportunity to build and lead a new strategic customer lifecycle marketing function.

• High-impact role working across Product, Marketing, Sales, Customer Success, and Revenue Operations.

• Opportunity to influence customer growth and consumption strategy within a technology-driven, enterprise B2B SaaS environment.

• Inclusive workplace committed to equal employment opportunity and reasonable accommodations for qualified employees.

• Strong emphasis on collaboration, innovation, measurable impact, and professional growth.

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