Lifecycle Marketing Lead (Remote CAD)

Accountabilities

• Lifecycle strategy and architecture: Build lifecycle strategies grounded in customer journeys, revenue models, business objectives, and available data across eCommerce, SaaS, and service environments.

• Customer journey design: Architect end-to-end prospect and customer journeys spanning acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.

• Segmentation and personalization: Develop segmentation approaches using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account-level data.

• Testing and measurement: Identify program gaps, prioritize high-impact opportunities, establish testing roadmaps, and connect lifecycle activity to pipeline, revenue, retention, expansion, and other meaningful outcomes.

• Hands-on delivery: Remain closely involved in client execution, translating strategy into practical programs across diverse technology stacks and data environments.

• Client leadership: Own senior client relationships, lead strategic conversations, provide recommendations, and ensure lifecycle initiatives remain aligned with business priorities.

• Practice development: Help build and evolve the lifecycle offering, including its methodology, service model, frameworks, delivery standards, and technology recommendations.

• Team leadership: Mentor, develop, and eventually help build the team as the practice expands, fostering high-quality execution and continuous improvement.

• Sales and commercial growth: Support opportunity scoping, pitches, and client expansion while helping sales and client teams identify where lifecycle marketing can generate meaningful value.

• Cross-functional collaboration: Partner with RevOps, Sales Operations, Marketing Operations, and other stakeholders to improve data, systems, processes, and lifecycle performance.

Requirements

• 6+ years of experience in Lifecycle Marketing, CRM, marketing automation, retention, or a closely related discipline.

• Relevant business-model experience: Strong background supporting B2B, SaaS, service, or complex eCommerce organizations; purely traditional DTC experience is unlikely to provide sufficient breadth.

• Program architecture: Proven ability to build lifecycle programs from the ground up rather than exclusively optimizing established programs.

• Technical expertise: Strong knowledge of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.

• Marketing platforms: Working expertise with at least two major platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.

• Data fluency: Ability to work effectively with imperfect or fragmented data and develop practical solutions despite technical limitations.

• Commercial orientation: Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other measurable business outcomes.

• Client leadership: Excellent communication skills and confidence leading strategic discussions with senior stakeholders.

• Player-coach mindset: Comfortable moving between strategic leadership and hands-on execution, while mentoring or developing other marketers.

• Consultative and commercial skills: Strong instincts around scoping, pitching, expanding engagements, and identifying opportunities for additional client value.

• Adaptability: Comfortable operating with ambiguity, creating structure where little exists, and adjusting your perspective based on data and client context.

• Additional strengths: Agency or consulting experience, experience across both eCommerce and B2B/SaaS, channel-driven revenue models, ERP environments, SMS programs, lifecycle audits, professional-services sales, or building new teams and capabilities are strong advantages.

Benefits

• Competitive compensation: CAD $130,000-$160,000 annual base salary, with final compensation determined by relevant skills, experience, and compensation practices.

• Health coverage: Medical, dental, vision, disability, and life insurance for employees and eligible dependents.

• Employer-paid benefits: 100% employer-paid coverage for employees and a 50% employer contribution for dependents in applicable regions.

• Mental wellbeing: Access to certified therapists and mental wellness resources.

• Physical wellbeing: Access to physical therapy, virtual fitness programs, and primary/virtual care services.

• Flexible time off: Unlimited PTO with a two-week minimum, paid company holidays, and your birthday off.

• Company recharge: End-of-year company closure from December 24 through January 1.

• Family support: Paid parental leave.

• Financial benefits: Retirement savings plan with a company contribution where applicable.

• Annual bonus: Bonus opportunity based on tenure, increasing over time.

• Remote-first flexibility: Opportunity to work fully remotely from a Canadian home office, subject to applicable work authorization and location requirements.

• Community: Annual company-wide retreat and opportunities to collaborate with colleagues across distributed teams.

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