Director, Lifecycle Marketing

Accountabilities:

The Director, Lifecycle Marketing will own the development and execution of lifecycle marketing strategies that drive measurable business growth while leading client relationships and internal teams. This role requires a balance of strategic vision, operational excellence, and strong leadership across customer engagement initiatives.

• Lead lifecycle marketing strategies for enterprise and high-growth accounts, acting as a trusted advisor to senior client stakeholders and guiding acquisition, retention, loyalty, and revenue growth initiatives.

• Develop customer journey strategies, lifecycle roadmaps, segmentation approaches, personalization frameworks, and omnichannel engagement programs aligned with client objectives.

• Manage, mentor, and develop lifecycle marketing team members while establishing scalable processes, playbooks, and quality standards.

• Support business development activities through audits, proposals, strategic recommendations, and sales presentations.

• Provide strategic guidance across marketing automation platforms and customer engagement technologies, while contributing hands-on support when needed.

• Partner with analytics, engineering, creative, and other teams to build integrated customer experiences and improve marketing effectiveness.

• Establish measurement frameworks, KPIs, and reporting structures that connect lifecycle performance to business outcomes.

• Drive experimentation strategies across messaging, creative, channels, and customer experiences to optimize engagement and conversion.

• Leverage performance insights, customer data, and AI-driven workflows to identify opportunities for growth while maintaining compliance with privacy, deliverability, and data governance standards.

Requirements: The ideal candidate is an experienced lifecycle marketing leader with strong expertise in CRM strategy, customer journey orchestration, marketing technology, and team development. They should be comfortable managing complex client relationships, translating data into strategic recommendations, and driving measurable results.

• 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, email marketing, or related fields.

• Proven experience leading and developing teams, including coaching, performance management, and talent development.

• Demonstrated success creating enterprise lifecycle strategies that improve customer engagement, retention, loyalty, and revenue growth.

• Strong knowledge of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel marketing programs.

• Experience advising clients or senior stakeholders and presenting strategic recommendations.

• Ability to translate complex analytics and performance data into actionable business insights.

• Experience supporting business development efforts, including audits, proposals, and strategic presentations.

• Familiarity with customer data platforms, CRM integrations, analytics tools, and marketing technology ecosystems.

• Hands-on experience with lifecycle marketing platforms such as Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar solutions.

• Strong understanding of web analytics, measurement frameworks, experimentation, and performance optimization.

• Passion for innovation, artificial intelligence, and evolving lifecycle marketing best practices.

• Excellent communication, collaboration, organizational, and problem-solving skills.

Benefits:

• Competitive annual salary range of approximately $109,000-$135,000, depending on experience, skills, location, and qualifications.

• Annual performance bonus opportunity based on company, department, and individual performance.

• Remote-first work environment with flexibility across most U.S. locations.

• Flexible schedules and work-from-anywhere options where applicable.

• Unlimited paid time off and extended holiday break.

• Comprehensive healthcare coverage, including medical, dental, vision, and life insurance.

• 401(k) matching program.

• Paid parental leave.

• Short-term disability insurance and additional voluntary benefits.

• Wellness perks, including annual fitness and wellbeing credits.

• Opportunities for professional growth, learning, and collaboration through remote and office-based experiences.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1