Customer Retention Specialist

Accountabilities:

• Analyze customer behavior and segment user bases to develop targeted and highly relevant retention strategies and personalized offers.

• Design, configure, and manage automated CRM campaigns across the customer lifecycle, including onboarding, engagement, retention, reactivation, and win-back flows.

• Build and maintain a structured retention communication calendar and ensure consistent execution of marketing initiatives aligned with KPIs.

• Conduct A/B testing of marketing and product hypotheses, analyze results, and implement successful improvements.

• Develop detailed briefs and requirements for design, copywriting, and development teams to support retention campaign execution.

• Monitor, analyze, and optimize retention funnels and campaign performance across multiple communication channels.

• Work closely with analytics and research outputs to refine customer journey mapping (CJM) and retention strategy.

• Lead cross-functional retention initiatives in collaboration with product, marketing, and CRM teams.

• Track, report, and evaluate key performance indicators such as retention rate, conversion rate, ARPU, RFM, OR, CTOR, and delivery metrics.

• Ensure continuous optimization of campaigns through data analysis and performance reporting.

Requirements:

• Minimum 1 year of experience in a similar Customer Retention, CRM, or lifecycle marketing role.

• Strong understanding of retention strategies, customer lifecycle management, and engagement-driven marketing.

• Experience designing and executing CRM campaigns and retention/rehabilitation initiatives.

• Solid knowledge of key marketing and product metrics such as Retention Rate, Conversion Rate, ARPU, RFM, Open Rate, CTOR, and Delivery Rate.

• Hands-on experience with campaign management systems such as Smartico, FastTrack, Customer.io, or similar platforms.

• Proficiency in analytics and reporting tools such as Power BI, Tableau, or Google Analytics.

• Experience working with task management tools such as Jira or similar systems.

• Basic to advanced knowledge of HTML/CSS for email or campaign customization.

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Experience in project management and cross-functional collaboration.

• Nice to have: experience in iGaming retention marketing and communication campaigns.

• Strong communication skills, proactive mindset, and ability to thrive in a fast-moving remote environment.

Benefits:

• Fully remote work with flexibility across Europe.

• Competitive compensation package aligned with experience and performance.

• 20 paid vacation days, public holidays, and sick leave to support work-life balance.

• Comprehensive health insurance and psychological support coverage.

• Monthly flexible benefits allowance for sports, hobbies, and personal interests.

• Access to training programs, mentorship, and a dedicated learning budget.

• Corporate English courses, workshops, and internal knowledge-sharing sessions.

• Participation in team events, offsites, and company-wide celebrations.

• Modern, fast-paced environment with strong focus on automation and innovation.

• Opportunity to grow within a data-driven, international retention marketing team.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1