The Challenge
EA's entertainment franchises need smarter CRM strategies that respect player trust while driving engagement and monetization. You'll own the bridge between franchise goals and player behavior-translating live service moments, content drops, and progression data into targeted communications that actually land.
Your Mission
Audit existing CRM campaigns across 2-3 franchises; identify segmentation gaps and channel underutilization
Own the build and launch of 4-6 campaigns across email, in-game, and push with zero critical QA failures
Document and standardize CRM templates and operational workflows to reduce campaign setup time by 20%
Partner with analytics team to establish baseline engagement and retention KPIs for your campaign slate
Drive a full franchise CRM roadmap aligned to seasonal content drops, live events, and player lifecycle moments
Ship 3+ A/B tests (subject lines, offers, timing, creative) with documented learnings and next-iteration recommendations
Achieve 15-25% lift in key engagement or reactivation metrics through targeting and messaging optimization
Build cross-functional alignment on player-first CRM principles with brand, product, analytics, and community teams
KPIs You'll Own
Campaign engagement rate
Click-through rate and open rate across email, in-game, and push channels
Retention/reactivation uplift
% of targeted players who return to active play post-campaign vs. control cohort
Monetization conversion
Purchase conversion or ARPU lift attributed to CRM campaigns
Campaign delivery quality
Zero critical QA failures; on-time asset delivery and localization completion
Unsubscribe/churn rate
Track trust metrics to ensure messaging frequency and relevance don't degrade player experience
Tools & Stack
Your Team
Your Manager
CRM or Lifecycle Marketing Director (implied)
Current Team
Cross-functional: analytics, product, brand, creative, community, and production stakeholders
Backfill or expansion role supporting multiple entertainment franchises
The Package
Salary
$85K-$115K base
Remote
On-site, Redwood City, CA
Benefits & Perks
Company Intelligence
Electronic Arts is one of the world's largest interactive entertainment companies, creating blockbuster franchises like FIFA/FC, The Sims, Apex Legends, and Star Wars titles. The company operates a portfolio of live-service games that generate recurring engagement and revenue from millions of global players. EA prioritizes creativity, diverse perspectives, and player-first design across all teams.
Customers
Millions of global gamers across console, PC, and mobile platforms
Culture
Creative, collaborative, player-obsessed; values new perspectives and cross-functional teamwork
Is This Role For You?
- You've got 1-2 years of CRM, lifecycle marketing, or campaign ops experience and understand segmentation and performance metrics
- You're genuinely curious about gaming and live-service dynamics-how player behavior, content calendars, and progression systems drive CRM relevance
- You're comfortable owning campaigns from strategy through QA and reporting; you thrive in operational detail and cross-functional coordination
- You can translate stakeholder goals and player data into clear, actionable CRM strategies and test hypotheses rigorously
- You have zero interest in gaming or live-service business models; this role requires deep curiosity about player behavior
- You prefer pure strategy over execution; this role is 50/50 planning and hands-on campaign delivery
- You're uncomfortable with frequent stakeholder alignment calls and collaborative decision-making across brand, product, and analytics teams
Interview Process
Recruiter screen
Confirm CRM background, gaming interest, and general fit
Hiring manager interview
Deep dive on CRM strategy experience, campaign execution examples, and understanding of live-service dynamics
Case study or work sample
Likely a real or hypothetical CRM campaign brief; walk through segmentation, messaging, timing, and success metrics
Cross-functional panel
Meet with analytics, product, or community stakeholders to assess collaboration and communication skills
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.