The Challenge
BforBank is digitally transforming across Europe and needs someone to own CRM campaign execution and optimization. You'll work at the intersection of marketing, product, and data—directly impacting customer retention and lifetime value for a fast-growing digital bank.
Your Mission
Master Adobe Campaign and internal CRM workflows; execute 3-4 full campaign cycles end-to-end
Build reporting dashboards tracking open rates, click rates, conversion rates, and A/B test performance
Establish communication cadence with Data Science, Product, Compliance, and Customer Service teams
Identify and document 2-3 quick-win optimization opportunities from existing campaign performance
Own CRM strategy implementation for 1-2 product lines; design contact plans with measurable KPIs
Execute 8+ A/B tests with clear hypotheses; document learnings into playbook for team
Reduce campaign approval cycle time by 20% through streamlined coordination processes
Present quarterly CRM performance insights to leadership with actionable recommendations
KPIs You'll Own
Email Open Rate
Track baseline and test performance across all CRM campaigns; target 30%+ for transactional, 20%+ for promotional
Click-Through Rate (CTR)
Monitor CTR by segment and channel; use A/B tests to identify high-performing message variants
Conversion Rate
Measure downstream actions (clicks → account opens, product adoption, cross-sells) from CRM campaigns
Campaign ROI / Payback
Calculate incremental revenue and cost-per-acquisition from CRM touchpoints vs. baseline
Unsubscribe & Complaint Rate
Monitor list health; stay compliant with banking regulations and brand reputation safeguards
Tools & Stack
Your Team
Your Manager
Direction Marketing & Communication (CRM team lead)
Current Team
CRM team embedded in Marketing & Communication; cross-functional touchpoints with Data Science, Product, Compliance, Legal, Customer Service
New apprenticeship role; backfill or expansion role not specified
The Package
Salary
€1,280-€1,911/month
Remote
On-site at La Défense, 1-2 days WFH/week permitted; commute reimbursed at 75%
Benefits & Perks
Company Intelligence
BforBank is a digital-first European bank undergoing aggressive digital and cultural transformation. With 620 employees, the company is committed to responsible banking, agile operations, and innovation-driven growth across multiple markets.
Team Size
620
Culture
Learning organization; Agile-first; diversity and collaboration encouraged; RSE-focused; labeled 'Happy Trainees'
Is This Role For You?
- You're analytical, detail-oriented, and can translate campaign data into optimization recommendations
- You thrive in fast-paced, cross-functional environments and can own projects with minimal hand-holding
- You're fluent in English (operational level minimum) and curious about CRM best practices and martech
- You have strong writing skills, meticulous about copy and compliance, and comfortable working with legal/compliance teams
- You're energized by a 6-12 month apprenticeship with real ownership—not just coffee runs
- You expect stability in job scope; this role will evolve rapidly and require flexibility
- You're uncomfortable with frequent cross-team coordination calls and async communication
- You lack hands-on Excel skills or experience with campaign management tools; steep learning curve required
- You can't commit to on-site work at La Défense (1-2 WFH days max, not hybrid/remote)
Interview Process
Phone Screen
Screening for motivation, English fluency, and CRM/martech familiarity. ~20 mins.
Skills Assessment
Excel challenge + writing sample (copy review or brief analysis). Evaluate analytical rigor and communication clarity.
Team Interview
Meet CRM team lead and 1-2 peers. Discussion of past projects, collaboration style, and approach to cross-functional work.
Case Study / Project Walk-Through
Presentation of a past campaign or marketing project; explain your role, metrics, learnings, and what you'd do differently.
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.