Director, CRM - Sales

In this newly created Gaithersburg, MD-based role, you will shape how AstraZeneca’s Salesforce engages customers by defining, optimizing, and implementing CRM experiences that power strategy, productivity, and measurable impact. Partnering closely with sales leaders, field representatives, IT, and cross-functional teams, you’ll translate real-world sales processes into intuitive Salesforce workflows, elevate usability through continuous feedback, and establish a unified global backbone for AZ CRM operations. From piloting new capabilities with US OBU to scaling best practices worldwide, you’ll drive adoption, ensure compliance, and deliver transformative business and technology outcomes that unlock value for our users, customers, and brands.

Accountabilities

• Partner with Sales leadership to identify and prioritize CRM capabilities that drive sales effectiveness.
• Translate sales processes into CRM workflows, ensuring alignment with business goals.
• Gather feedback from sales users to continuously improve CRM features and usability.
• Collaborate with the Senior Director and other Directors to ensure integration and consistency across functions. Design and shape CRM processes, features, and functionalities for Salesforce users.
• Collaborate with IT platform owners and technical teams to ensure business processes are correctly represented in the CRM setup.
• Drive user experience improvements to facilitate rapid adoption and ease of use of new CRM capabilities.
• Engage with the pilot market (US OBU) and global markets to align on core Salesforce processes, establishing a unified backbone for AZ CRM global operations.
• Foster cross-functional collaboration (Sales, Medical, Market Access, Marketing, Field/HQ roles) to enable agile sharing of information, data, and insights.
• Work closely with Compliance and Legal to ensure robust compliance and legal foundations for CRM capabilities.
• Lead experience learning initiatives, including beta-testing new processes and CRM features, piloting UX with markets, and incorporating feedback into CRM releases.
• Contribute to training and change management plans, including the development of training documentation for market activation.

• Bachelor’s Degree required
• 5 years of experience in CRM platform adoption, design and implementation, preferably in the life sciences sector.
• Previous experience with Salesforce marketing outbound platform and other solutions (SFMC/SFDC)
• Proven experience and knowledge of the key salesforce processes, tasks and responsibilities that will drive the design of the CRM requirement for the user and will provide value to AstraZeneca User, Customers and Brands.
• Strong leadership and cross-functional collaboration skills in a complex organization with minimal direct supervision
• Demonstrated ability to drive user experience improvements and change management.
• Knowledge of compliance and legal requirements in CRM implementations.
• Excellent communication and presentation skills
• Strong project management skills with ability to ensure timely, on-target and within budget accomplishment of tasks
• Expertise to deliver transformative business and technology projects

Date Posted

08-Apr-2026

Closing Date

22-Apr-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.