Senior Manager, Lifecycle Marketing

Opportunity for Impact

We are open to hiring this role at the Manager or Senior Manager level, depending on experience. Candidates with strong lifecycle marketing expertise and a track record of owning strategy in high-growth environments may be considered at the Senior Manager level, while candidates earlier in their leadership journey may join as a Manager and grow into broader strategic ownership over time.

We’re looking for a

Manager / Senior Manager, Lifecycle Marketing

to help shape how women experience care with Alloy over time. At Alloy, lifecycle marketing isn’t just about sending emails or SMS – it’s about guiding women in menopause through education, decision-making, treatment, and long-term support in a way that builds trust and delivers real outcomes. This role is ideal for someone who cares deeply about women's health, especially menopause and midlife care, and feels motivated by the responsibility that comes with communicating in this space.

Reporting to the Director of Lifecycle Marketing, you’ll be a key owner within a growing lifecycle team. You’ll have strong partnership, support, and collaboration and you’ll also be trusted to take initiatives end-to-end, from strategy through execution, learning, and iteration. You'll have real ownership with meaningful visibility and influence as Alloy continues to grow.

We’re a scrappy, fast-moving startup in a major growth phase. That means we’re still heavily experimenting but we’re doing it with increasing structure, intention, and rigor. This role sits at the heart of that evolution, with real influence on how Alloy scales.

Key Responsibilities

Lifecycle Strategy & End-to-End Ownership

• Own and evolve key lifecycle programs across education, acquisition, cross-sell, retention, and reactivation.
• Translate shared lifecycle goals into clear strategies, journeys, campaigns, and experiments.
• Take initiatives end-to-end: planning, execution, testing, learning, and iteration.
• Identify, size, and prioritize lifecycle opportunities based on customer needs, care context, and business impact.
• Balance experimentation and creativity with structure, organization, and scalability.

Journey Orchestration & Channel Management

• Build and optimize multi-channel lifecycle programs across email and SMS. Experience working with in-app, and push notifications is a nice-to-have.
• Design behavior-driven journeys informed by lifecycle stage, engagement signals, and product or care usage.
• Ensure journeys are thoughtfully sequenced, well-structured, and designed to evolve as Alloy grows.
• Bring attention to detail around segmentation logic, message hierarchy, and timing.

Lifecycle Tooling & Execution (Braze Strongly Preferred)

• Execute lifecycle programs in

  Braze

  , including Canvas builds, segmentation, and triggered messaging.
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting.
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accuracy, and reliability.
• Obsess over the details while keeping the bigger picture in focus.
• Partner with Product, Data and Engineering to improve event coverage, data quality, and personalization capabilities.

Performance, Testing & Analytics

• Monitor lifecycle performance across engagement, conversion, retention, and expansion metrics. Look beyond CRM metrics to understand impact on core business KPIs, customer behavior, and long-term value.
• Connect CRM-level performance to broader business outcomes and growth goals.
• Design and run thoughtful tests across messaging, timing, sequencing, and incentives.
• Synthesize learnings, explain the why behind results, and recommend clear next steps.
• Share insights regularly with Lifecycle, Growth, Product, Leadership and more.

Creative & Cross-Functional Collaboration

• Partner closely with cross-functional teams to ensure the lifecycle experience and messaging aligns with the broader customer experience.
• Bring strong instincts around email and SMS best practices, including mobile-first design, accessibility, dark-mode considerations, and clear copy hierarchy.
• Collaborate confidently and communicate clearly – asking questions, sharing context, and driving alignment. Collaborate closely with your manager and cross-functional partners to get to the best outcome.
• Work closely with the Growth & Retention team, with frequent feedback, support, and shared problem-solving.
• Present work and insights to senior leadership and, at times, co-founders and C-suite.

Education & Experience

• 5-8 years of experience in lifecycle, CRM, or retention marketing.
• Deep experience working across multiple stages of the customer lifecycle.
• Strong hands-on experience with marketing automation platforms like Braze, Klaviyo & Iterable;

  Braze expertise required

  .
• Advanced understanding of CRM best practices, personalization, and experimentation.
• Excitement for both creativity and strategy—with equal comfort executing.
• Highly analytical mindset with a track record of using data to drive Lifecycle & business decisions.
• A deeply data-oriented approach that connects metrics to real business impact.
• Familiarity with tools like Figma, Jira, Looker, etc and comfort partnering closely with Creative teams on design and copy execution.
• Experience in DTC, subscription, healthcare, digital health or other health and wellness industries preferred.
• Comfort operating in a fast-paced, evolving startup environment.

Why This Role at Alloy

• You’ll have real ownership, with strong support and partnership.
• You’ll help shape how women experience menopause care at scale.
• You’ll work in a company that values thoughtfulness, rigor, and experimentation.
• You’ll have meaningful visibility and influence as Alloy continues to grow.
• You’ll join a team that cares deeply about the work – and the people we serve.

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn’t just changing access to care, we’re changing the conversation. Our team includes nationally recognized experts in women’s health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.

Compensation & Benefits

Annual Salary: Commensurate with experience and geographic location

Manager: $125,000 - $160,000

Senior Manager: $140,000 - 180,000

At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy

As part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.

E-Verify Participation Notice

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Equal Employment Opportunity

We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.