The Challenge
Alloy is scaling women's health care-specifically menopause and midlife-and needs a lifecycle marketing leader to build trust and outcomes through education, decision-making, and long-term support. You'll own multi-channel journeys that actually move the needle on retention and expansion in a fast-growing, scrappy startup.
Your Mission
Map and audit current lifecycle programs across education, acquisition, cross-sell, retention, and reactivation; identify quick wins and gaps
Own and launch 2-3 high-priority lifecycle experiments in Braze (Canvas builds, segmentation, triggered messaging) with clear success metrics
Build segmentation strategy and journey architecture that scales as Alloy grows; establish baseline performance benchmarks
Partner with Product, Data, and Engineering to audit event coverage and data quality; create a roadmap for improved personalization
Deliver measurable improvements on key lifecycle KPIs: engagement rate (+15-25%), retention cohort performance, and cross-sell/expansion revenue contribution
Build and scale 3-4 multi-channel lifecycle programs (email, SMS, in-app, push) with behavior-driven, stage-appropriate journeys
Establish testing cadence and learning framework; run and analyze 8-12 lifecycle experiments with documented learnings and iteration
Create scalable lifecycle playbooks, documentation, and governance that enable team growth and consistency as Alloy hires
KPIs You'll Own
Lifecycle Engagement Rate
Email and SMS open, click, and conversion rates; track by segment and journey to optimize messaging and timing.
Retention & Churn Rate
Month-over-month retention cohorts and reactivation success; measure impact of lifecycle programs on long-term customer lifetime value.
Cross-Sell & Expansion Revenue
Revenue influenced by lifecycle campaigns; track incremental ARR or customer expansion tied to education and treatment journeys.
Customer Journey Conversion Funnel
Stage-gate progression through education → decision-making → treatment → support; measure drop-off and optimize sequencing.
Segmentation Accuracy & Performance
Segment health, targeting precision, and performance variance; ensure behavior-driven logic is reliable and actionable.
Tools & Stack
Your Team
Your Manager
Director of Lifecycle Marketing
Current Team
Growing lifecycle marketing team; composition not fully detailed
New role or backfill; open to Manager or Senior Manager level depending on candidate experience
The Package
Salary
$140K-$180K base
Remote
On-site (location: United States; specific city not specified)
Benefits & Perks
Company Intelligence
Alloy Health is a startup focused on women's health, specifically menopause and midlife care. They're in a major growth phase, experimenting with increasing structure and rigor. Lifecycle marketing is core to how they guide women through education, treatment decisions, and long-term support.
Culture
Scrappy, fast-moving, experimental with growing discipline; emphasis on meaningful impact and trust-building in healthcare.
Is This Role For You?
- You've owned lifecycle marketing strategy and execution end-to-end in a high-growth B2C or healthcare SaaS environment
- You're fluent in Braze (Canvas, segmentation, Liquid) and comfortable translating data into journey design decisions
- You care deeply about women's health and feel the responsibility of communicating in a sensitive, high-trust space
- You thrive balancing experimentation with structure; you document learnings and scale what works
- You partner well cross-functionally and can navigate ambiguity in a growing startup
- You want a pure email/SMS role; this requires strategic ownership, roadmapping, and influence beyond tactical execution
- You're uncomfortable with healthcare/sensitive topics or don't care about women's health impact
- You prefer fully remote work; this is on-site
- You need crystal-clear processes and low ambiguity; this is still experimental and evolving
Interview Process
Screening
Intro call with hiring manager on lifecycle marketing background, Braze expertise, and healthcare/B2C SaaS experience
Case Study / Work Sample
Walk through a lifecycle program you've owned; discuss strategy, execution, testing, and results
Director Conversation
Deeper dive with Director of Lifecycle Marketing on vision, scalability, and cross-functional partnership
Broader Team Conversation
Likely conversation with Product or Data to assess collaboration fit
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.