Content Marketer

At Cubby, we're building the future of self-storage operators.

More than 70,000 self-storage properties across North America serve the 10%+ of Americans who need storage during major life transitions. These 35,000+ independent operators who run them are under tremendous pressure: self-storage has become the fastest-growing commercial real estate asset class, surpassing $50 billion annually in the U.S., and institutional capital is flooding in. If you want to equip this industry with best-in-class technology and help operators compete at the highest level, Cubby offers a rare opportunity.

Cubby serves over 400 operators with 500k+ units under management. We recently raised $63 million from Goldman Sachs Growth Equity and are backed by phenomenal investors. We serve clients from $10k to $1mm+ ACV and ship new features weekly. We're looking for a Scale Implementation Manager to lead our SMB segment — designing and running a high-velocity implementation motion that gets thousands of independent operators live on Cubby fast, without sacrificing the quality of the experience.

We’re a small, high-velocity team that punches way above its weight. If you want to build something meaningful at a company where your work is felt immediately, this is the role.

The Role

Cubby is revered by the operators who know us. They love the product, the detail, the design, and the experience of working with our team. But not enough people know us yet — this role exists to change that.

You’ll be our first marketing hire, sitting inside a unified go-to-market org.. Your job is to use content — in every form — as the primary way Cubby builds its brand, earns trust, and generates pipeline within the self-storage community. Web experiences, case studies, video interviews at industry events, trade publication placements, email sequences, event activations — you’ll decide what we need and then go build it.

This isn’t a typical content role. You think like a product marketer — you know how to interrogate a product, understand what makes it different, and turn features into stories that actually move buyers. But you’re not just a strategist. You’re a builder who gets energy from shipping work, and with AI tools at your disposal, you can move like a small team on your own.

You’ll partner closely with a talented in-house designer to bring ideas to life in ways that feel distinctive and premium. Together, you’ll figure out the most compelling ways to tell the Cubby story — not just what we do, but how we do it and why it matters.

This is a community where reputation travels fast — which means the right content strategy doesn’t just generate leads, it builds a brand that operators actively want to be part of.

What you'll own

Brand Storytelling & Positioning: Define how Cubby shows up in the world. Translate our product’s depth — the UI polish, the thoughtful execution, the details competitors miss — into narratives that resonate. Make the case that it’s not just what Cubby does, it’s how Cubby does it. Content Strategy & Production: Own the content calendar across every format — written, video, audio, visual. Blog posts, customer stories, industry reports, email sequences, social content, and whatever else the moment calls for. This isn’t about volume for volume’s sake; it’s about creating things operators actually want to read, watch, and share. Sales Enablement & Proof Points: Partner with Sales and Client Success to build case studies, ROI frameworks, competitive battle cards, and the kind of collateral that makes our sales team dangerous in a deal. Ground everything in real customer data and real outcomes. Community & Brand Building: Figure out how to make Cubby a beloved brand inside the self-storage community. This means understanding what operators care about, showing up where they are, putting their voices into our content, and making them feel like we genuinely get them. Think less “marketing at” and more “building with.” Event Strategy & Activations: Own how Cubby shows up at industry events like SSA and regional conferences. Design activations that go beyond a booth and a banner — think QR codes that drive real engagement, video interviews that become content, and experiences that make people want to learn more. Demand Generation: Use content as the engine for qualified pipeline. Whether it’s a value-added touchpoint when outbound reaches out, an ad buy on the back of a trade publication, or a webinar that draws the right 200 people — you’ll connect creative work to commercial outcomes.

What we're looking for:

Excellent writing. Full stop. You can adapt your voice from a punchy LinkedIn post to a detailed industry report without losing clarity or personality. A product marketing instinct — you know how to dig into a product, find what’s actually different about it, and turn that into a story buyers care about. You’ve turned features into narratives before. Comfort working across formats. You can write a blog post in the morning, film a customer interview at an event in the afternoon, and collaborate on a web experience on the plane home. Experience building content programs that generate pipeline, not just brand awareness. You know the difference between content people like and content that moves a business forward — and you aim for both. Strong collaboration instincts. You see Sales and Client Success as partners, not service requestors. You want to be in the revenue conversation, not adjacent to it. Fluency with AI tools. You use AI to move fast and punch above your weight — not as a crutch, but as a multiplier that lets you operate like a small team. The range to think strategically and execute tactically. This is a build-stage role at a company with zero marketing infrastructure. You’ll have support and resources, but you need to love doing the work, not just directing it. Bonus: experience marketing in niche or hard-to-reach B2B verticals where buyer data is fragmented and you’ve had to get creative about how you find, reach, and convert your audience.

Why Cubby:

Rocketship trajectory: 4,050% ARR growth in 2024 with a product customers genuinely love. Massive white space: 30,000+ facilities running on decades-old software or spreadsheets. Real executive partnership: You’ll sit at the table with the CEO and Sales leadership, not in a silo. Backed by Goldman Sachs with the resources to invest in growth. A marketing problem that rewards creativity and strategic thinking over ad-spend brute force.

Benefits

Competitive base salary. Equity in a high-growth company backed by Goldman Sachs. 401k and top-tier health, vision, and dental insurance. Hybrid in office (3 days/week) in Flatiron. Unlimited PTO. In-person work culture (3x per week) with lunches provided. Luxury gym membership.

How to apply

If this sounds like you, we’d love to hear from you. Send a note about why you’re excited about this role and what you’d do in your first 90 days to build our content engine.

Cubby is committed to promoting equality, inclusion, and diversity and that's already represented on our team. We're an equal-opportunity employer of the brightest minds we can find — regardless of race, gender, age, religion, sexual orientation, or identity.