Associate Marketing Manager- Consumer Brands

About the position

As an Associate Marketing Manager in our Consumer Brands Division, you will be contributing to the management of one or more of our brands. This role includes being a key participant in marketing activities including the development and launch of new products, building and updating brand reviews and customer presentations, forecasting, analyzing market performance data, P&L management, SKU rationalization, project management and the development and execution of marketing plans. You will also interface with, and often lead cross-functional teams (Sales, R&D, Finance, Trade Management, Regulatory and Packaging, etc.) on brand initiatives and participate on a cross-divisional Product Category Team. This professional will have to live near our world headquartes in Buffalo NY or our office in Saint Simons GA since a hybrid work schedule is required

Responsibilities

Assist marketing leadership in planning and executing marketing plans for category/segment within the Division and the associated budgetManage brand positioningPackaging development and project managementAdvertising, promotion and public relationsShopper marketing (consumption, promotion, merchandising development)Evaluate results of marketing programs and making recommendationsAnticipate, identify and analyze consumer and market trends and opportunities to maximize Rich's competitive position.Develop a keen understanding of the Competition, Customers and Consumers; as well as a complete understanding of the brand and individual SKU performance in the market.Data analysis to understand brand/SKU results and trends, competitive performance and consumption trendsTurn data into actionable insights to improve brand performanceSales and customer interaction to understand customer needs and opportunitiesSourcing and sharing competitive intelligenceRecommend and work with the Consumer Insights Manager to conduct needed marketing researchAssist in the development, maintenance and overall management of the Rich's portfolio to maximize sales and profit potentialRenovation of existing productsLaunch of new products and line extensionsForecastingSKU rationalizationPricing review and recommendationsUnderstand the brand and any assigned product line P&L's and complete analyses as requiredReview of monthly product, customer, and category P&L's to manage financial return of the category/brandAnalyze financial impact of new products and product improvementsParticipate in brand reviews with division leadershipParticipate in the development of category and brand strategies and plansAssist in development of the strategic plan and annual operating plan for the categoryPrepare for and participate in annual Joint Sales & Marketing planning processParticipate in the development of the annual marketing plan for the brandRequirements

Bachelor’s degree in marketing or related field requiredMinimum 2 years of experience in a marketing, role.Demonstrated financial skills to include basic analysis.Solid communication skills to include verbal and written capabilities; strong presentation ability.Demonstrated leadership, taking initiative and delivering results.Ability to lead and facilitate key customer interactions.Demonstrated success in managing and directing change.Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint.Nice-to-haves

Master’s preferred.Budget and P&L management a plus.Experience in the food industry a plus.Benefits

Annual Range/Hourly Rate \$84,235.00 - \$113,965.00