Rich Products Corporation
Family-owned food manufacturer, 79 years building brands in frozen and foodservice.
Founded
1945
Team size
500+
Famous for
What Rich Products Corporation is known for
- Pioneered non-dairy whipped topping from soybean oil in 1945, creating a category.
- Built multinational distribution across foodservice, retail, and industrial channels.
- Maintained family ownership and private capital structure through nearly eight decades.
For growth marketers
What it's like to work at Rich Products Corporation
Established manufacturer with deep roots in food production and distribution. Growth challenges center on market share in competitive frozen and foodservice segments, channel expansion, and brand portfolio management. Not a startup, but a stable, capital-efficient business with long customer relationships and operational scale.
About
In their own words
Rich Products Corporation (also known as Rich's) is an American privately held multinational food products corporation headquartered in Buffalo, New York. The company was founded in 1945 by Robert E. Rich, Sr., after his development of a non-dairy whipped topping based on soybean oil, 21 years.
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