The Challenge
Ralph Lauren needs a strategic marketer to own Tennis (US Open) and special projects partnerships across North America. You'll orchestrate 360° activations across celebrity, digital, retail, and events while collaborating across the entire organization to drive brand elevation and commercial outcomes.
Your Mission
Map all existing partnership contracts, stakeholders, and activation calendars; establish governance framework and communication cadence with external partners and internal teams
Develop integrated marketing strategy for US Open 2026 partnership with consumer insights, channel tactics, and clear KPI targets aligned to NAM marketing strategy
Execute first spring campaign activation (250th Anniversary of America angle) across 2-3 channels (digital, influencer, in-store) with full creative brief, budget tracking, and performance baseline
Build relationships with key cross-functional leads (Wholesale, RLS, PRO, Media, Retail) and establish monthly sync cadence to coordinate omni-channel execution
Deliver fully executed US Open 2026 campaign across all channels (celebrity/influencer, digital/social, merchandising, events, retail activations) tracking against agreed KPIs
Develop and pitch 2-3 new partnership opportunities or special projects with clear strategic rationale, consumer benefit, and ROI model to Director and executive team
Establish comprehensive metrics framework: track monthly performance across all partnerships (reach, engagement, conversion, brand lift), identify optimization opportunities, and publish quarterly trend analysis
Create replicable playbook for future sports/partnership activations documenting best practices, timeline, budget, and cross-functional dependencies
KPIs You'll Own
Campaign Reach & Engagement
Total impressions, social engagement rate, and earned media value across all partnership activations
Commercial Impact
Sales lift, wholesale velocity, and revenue attributed to partnership-driven activations
Brand Metrics
Brand lift, favorability shifts, and category consideration among target consumers in partnership context
Activation Efficiency
Cost per engagement and budget variance; on-time and on-budget delivery of all campaign components
Partnership Health
Partner satisfaction scores, contract renewals, and strategic alignment ratings from external stakeholders
Tools & Stack
Your Team
Your Manager
Director, NAM Marketing Sports and Partnerships
Current Team
Collaborative structure across Marketing (Global Brand, Digital, PR, Media, Retail Development, CIX), Sales channels (Wholesale, RLS, PRO, RLE), and Operations
New role or expansion; backfill for growth in sports/partnerships portfolio
The Package
Salary
$95K-$130K base
Variable
Likely 15-25% bonus tied to campaign KPIs and partnership commercial outcomes
Remote
On-site, New York, NY. No remote flexibility for this role.
Benefits & Perks
Company Intelligence
Ralph Lauren Corporation (NYSE: RL) is a $6B+ luxury lifestyle brand spanning apparel, accessories, home, fragrances, and hospitality. For 50+ years, they've built one of the world's most recognized brand families with global reach and premium positioning.
Funding
Public (NYSE: RL)
Customers
Premium/luxury consumers globally; wholesale and direct-to-consumer channels
Culture
Emphasis on inclusion, belonging, talent development, and amplifying diverse voices; structured around Employee Groups and Celebration
Is This Role For You?
- You've managed sports or partnership marketing campaigns end-to-end with measurable business outcomes
- You thrive coordinating across 5+ internal departments and external stakeholders simultaneously without losing details
- You combine strategic thinking (developing business cases, consumer insights) with hands-on execution (creative briefs, budget tracking, KPI reporting)
- You're obsessed with metrics and can translate performance data into optimization recommendations
- You're energized by luxury/premium brands and understand how prestige partnerships drive brand elevation beyond immediate sales
- You need flexibility or remote work; this is 100% on-site in NYC
- You prefer deep focus work over constant collaboration and stakeholder management
- You're uncomfortable with ambiguity-new partnerships and special projects mean evolving briefs and unexpected pivots
Interview Process
Phone Screen
Recruiter confirms background in sports/partnership marketing, omni-channel campaign experience, and cross-functional collaboration skills
Marketing Manager Case Study
You'll outline a integrated partnership activation plan (likely using a case scenario or past work) covering strategy, channels, timeline, and KPIs
Stakeholder Alignment Interview
Meet with Director and cross-functional leads (Digital, Retail, Media) to assess collaboration style and ability to influence without authority
Senior Leadership Round
Brief conversation with VP or SVP level to discuss strategic thinking and alignment with NAM marketing vision
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About Brand Marketing roles
Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.