The Challenge
Ralph Lauren is hunting for someone to orchestrate omni-channel marketing strategies that drive growth across their luxury wholesale partnerships. You'll translate brand vision into partner-ready activations-from experiential events to retail launches-while maintaining the prestige that defines one of the world's most recognizable luxury empires.
Your Mission
Map the luxury wholesale partner landscape and identify top 5-10 accounts; develop tailored marketing briefs for each
Create 2-3 seasonal campaign toolkits (creative briefs, digital assets, in-store materials) aligned to brand standards
Launch coordinated activation plan for Q1 with measurable KPIs tied to foot traffic, conversion, or partner engagement
Establish weekly sync cadence with Sales and Merchandising; define roles and approval workflows to eliminate bottlenecks
Execute 4+ integrated 360° campaigns across digital, in-store, and experiential channels; track performance against baseline
Support 2-3 new store openings or shop-in-shop launches with end-to-end marketing coordination
Grow partner engagement metrics (open rates, asset usage, event attendance) by 25%+ YoY
Build reusable marketing framework and templates that scale across luxury accounts while reducing execution time by 20%
KPIs You'll Own
Partner Engagement Rate
Track adoption of marketing assets, campaign participation, and activation attendance across luxury retail accounts.
Campaign ROAS (Return on Ad Spend)
Measure paid partner marketing performance; target ROI on co-branded digital and media spend.
New Store/Shop Launch Success
Monitor foot traffic, conversion rates, and sales lift tied to launch activations and experiential programs.
Brand Integrity Score
Internal audit of all partner activations against brand standards; aim for 95%+ compliance across touchpoints.
Time-to-Execution
Measure campaign planning and delivery speed; reduce average cycle time from brief to live activation.
Tools & Stack
Your Team
Your Manager
Brand Marketing Lead, Wholesale Luxury
Current Team
Implied cross-functional: Sales, Merchandising, Marketing Leadership, partner account teams
New role or backfill; team composition not specified
The Package
Salary
$95K-$130K base
Remote
On-site, New York, NY (Full-time)
Benefits & Perks
Company Intelligence
Ralph Lauren Corporation (NYSE:RL) is a 50+ year global leader in premium lifestyle design and distribution across apparel, accessories, home, fragrances, and hospitality. The company operates iconic brands including Ralph Lauren Collection, Polo Ralph Lauren, Purple Label, and others-recognized worldwide for brand integrity and distinctive image.
Funding
Public (NYSE: RL)
Customers
Luxury retail partners, department stores, and direct-to-consumer channels globally
Culture
Inclusive, community-focused; emphasis on amplifying voices, belonging, and fair representation across talent, education, and communication
Is This Role For You?
- You've managed B2B2C marketing or wholesale/retail partnership programs and understand the nuances of partner enablement
- You excel at translating strategic brand vision into executable, tactically-sound activation plans with measurable outcomes
- You thrive in cross-functional environments; you can negotiate priorities, align stakeholders, and drive consensus without authority
- You're obsessed with brand consistency and luxury positioning; you catch when activations drift from brand standards
- You have 5-7 years of marketing experience with proven success launching campaigns, managing timelines, and delivering under pressure
- You're uncomfortable working on-site full-time in NYC or lack flexibility to attend partner meetings and in-store launches
- You prefer individual contributor work; this role requires constant partnership with Sales, Merchandising, and external accounts
- You're unfamiliar with luxury brand dynamics or lack appreciation for the craft behind premium positioning and storytelling
Interview Process
Phone Screen
Recruiter or hiring manager confirms experience with wholesale/partner marketing and on-site availability
Case Study or Campaign Brief
You'll develop a sample activation plan for a fictional luxury retail partner; expect 1-2 hours of prep
Director/Manager Interview
Deep dive into past campaigns, cross-functional collaboration, and how you navigate brand vs. commercial priorities
Cross-Functional Panel
Meet Sales, Merchandising, or Creative leads to assess alignment, communication style, and ability to work cross-team
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About Brand Marketing roles
Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.