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TheFitLab

Fitness platform operator. Acquired Mile High Run Club and Ragnar to build a multi-brand studio network.

Early-stageLATAM

Founded

2018

Famous for

What TheFitLab is known for

  • Acquired Mile High Run Club, a Denver-based indoor running studio with a cult following and strong brand.
  • Acquired Ragnar, the endurance racing event series known for multi-day obstacle course competitions.
  • Operates Fitplan, a digital fitness product, alongside physical studio experiences under Nike Studios.

For growth marketers

What it's like to work at TheFitLab

Early-stage operator building a multi-brand fitness portfolio across digital and physical channels. The team is lean and founder-led. Growth challenge: scaling brand awareness and member acquisition across disparate audiences (runners, racers, home-fitness users) while maintaining the distinct identity of each acquired property. If you like portfolio strategy and cross-brand in a category

About

In their own words

FitLab is a company based in Newport Beach (United States) founded in 2018 by Brian Kirkbride and Mike Melby.. FitLab has completed 2 acquisitions, including Mile High Run Club and Ragnar. FitLab offers products and services including Fitplan, Nike Studios, and Ragnar. FitLab operates in a.

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