illustrative mathematics
K-12 math curriculum built by University of Arizona researchers, now used in thousands of US classrooms.
Founded
2011
Famous for
What illustrative mathematics is known for
- Open-source math curriculum design that prioritizes conceptual understanding over procedural fluency.
- Collaboration with over 20 years of combined educator expertise from McCallum and Umland.
- Adoption across multiple US school districts as a standards-aligned alternative to traditional textbooks.
For growth marketers
What it's like to work at illustrative mathematics
Early-stage EdTech org with deep roots in academic research and classroom practice. The growth challenge here is different from typical SaaS: you're scaling adoption through districts and teacher networks, not self-serve signups. Small, mission-aligned team. If you understand the K-12 buying cycle and can build community among educators, this is a meaningful seat.
About
In their own words
Founded in 2011 at the University of Arizona, Illustrative Mathematics is guided and inspired by educators who work in spirited teams to do extraordinary things. [...] Together, founders Bill McCallum and Kristin Umland have spent over 20 years dedicating their lives to helping teachers, educators,.
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