Electronic Arts (EA)
Gaming giant acquired by Saudi PIF in 2025, reshaping entertainment at scale.
Founded
1982
Team size
500+
Famous for
What Electronic Arts (EA) is known for
- Built franchises including The Sims, Battlefield, and FIFA that define consumer gaming globally.
- Acquired BioWare, Codemasters, and 22 other studios to consolidate IP and development capacity.
- Transitioned from packaged goods to live-service and subscription models under Game Pass.
For growth marketers
What it's like to work at Electronic Arts (EA)
Established player / 14,500 employees / post-acquisition integration and retention focus. Growth challenges span player acquisition, engagement metrics across live titles, and monetization optimization in a shifting console and mobile landscape. If you've shipped at scale and understand both AAA and live-ops economics, this is a different kind of growth seat.
About
In their own words
Electronic Arts is a company based in Redwood City (United States) founded in 1982 was acquired by Public Investment Fund in September 2025.. The company has 14,500 employees as of March 31, 2024. Electronic Arts has completed 24 acquisitions, including BioWare, Chillingo and Codemasters..
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