CAKE
Rewards platform that paid out $411M to customers since 2019, scaling through crypto headwinds.
Founded
2019
Team size
51-200
Famous for
What CAKE is known for
- Distributed $411 million in customer rewards from inception through Q1 2023, up $94M year-over-year.
- Expanded headcount 55% in one year to 188 employees, targeting 210 by end of period.
- Maintained operations and growth through 2022-2023 crypto market volatility and regulatory pressure.
For growth marketers
What it's like to work at CAKE
Early-stage crypto rewards platform with real unit economics: $411M paid out proves product-market fit beyond hype. Team is 188 people and growing fast. Growth marketer here owns customer acquisition and retention in a category where trust and transparency are table stakes. You're building in a market that's proven but still nascent.
About
In their own words
Despite the challenging crypto environment, Cake has paid out US$411 million in rewards to customers from inception till Q1 2023, an increase of US$94 million in the past year. Cake has also expanded its headcount to 188 employees, a 55% increase from last year, and aims to reach 210 employees by.
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FAQ
Questions about CAKE
Is CAKE hiring growth marketing roles?
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