The Challenge
SportyNet needs a social media leader who can orchestrate their entire digital presence across 6+ platforms while managing real-time sports coverage, editorial teams, and driving measurable growth. You'll shape how millions of Brazilian sports fans experience content daily.
Your Mission
Audit current social performance across all platforms, establish baseline KPIs, and develop 90-day growth roadmap with specific targets per channel
Define and document SportyNet's voice, tone, content guidelines, and editorial standards across all digital touchpoints
Onboard and structure the social media team, clarify roles, and implement daily/weekly workflows for content planning and real-time execution
Execute 3 major real-time event coverage campaigns (live sports, breaking news) to test workflows and measure engagement impact
Grow Instagram, TikTok, and YouTube followers by 30%+ with documented engagement rate improvements across all platforms
Launch and scale 2-3 new content formats (interactive stories, short-form video series, community-driven campaigns) with proven engagement metrics
Build a data dashboard tracking weekly performance, audience insights, and conversion metrics; present monthly insights to leadership
Establish branded content and sponsorship activation strategy, coordinating 4+ campaigns with commercial and marketing teams
KPIs You'll Own
Follower Growth Rate (Monthly %)
Track month-over-month growth across Instagram, TikTok, YouTube, X, and Facebook to measure audience expansion velocity.
Engagement Rate (Likes, Comments, Shares %)
Monitor average engagement as percentage of reach across platforms to optimize content resonance and algorithm performance.
Click-Through Rate (CTR) on Links
Measure CTR to website, broadcast streams, and commercial partnerships to quantify conversion and commercial impact.
Real-Time Coverage Response Time
Track time from live event moment to published content; aim for sub-5-minute posts during key moments.
Community Sentiment Score
Monitor positive vs. negative mention ratio and brand sentiment across platforms to track community health.
Content Efficiency (Impressions per Post)
Analyze cost-per-impression and organic reach per content type to identify highest-ROI formats and topics.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Marketing or CMO)
Current Team
Multidisciplinary team: social media specialists, editors, video creators, community managers, analysts
Backfill or new role; team structure to be clarified
The Package
Salary
$85K-$120K BRL equivalent annual (estimated for 2026 São Paulo market)
Remote
On-site, São Paulo, Brazil
Benefits & Perks
Company Intelligence
Sporty Group operates SportyNet, a Brazilian sports and entertainment media channel with significant digital presence across Instagram, TikTok, YouTube, and other platforms. The company focuses on sports coverage, entertainment, and real-time engagement with a young, digitally-native audience.
Culture
Fast-paced, collaborative, innovation-driven; emphasis on real-time storytelling and audience-first approach
Is This Role For You?
- You've led social media strategy and teams (3+ years) in sports, media, or entertainment—you speak platform algorithms as a second language
- Real-time content creation energizes you; you thrive during live events when speed and strategy intersect
- You're data-obsessed: you translate analytics into decisions, not just reports, and can tie engagement metrics to business outcomes
- You're a storyteller first, marketer second; you understand how to build fan loyalty and community, not just chase vanity metrics
- You speak Portuguese or are willing to relocate to São Paulo and embed in Brazilian sports/media culture
- You need remote work or flexibility; this is on-site, on-the-ground leadership in São Paulo
- You're uncomfortable with real-time decision-making under pressure; live sports coverage demands quick pivots and rapid execution
- You view social media as a broadcast channel only; this role requires deep community engagement, moderation, and relationship-building
Interview Process
Initial Screening
Phone call to assess background in social media leadership, sports/media experience, and relocation/on-site availability
Strategy Exercise
Present a 30-day social media strategy for a fictional or real sports brand; focus on platform selection, content pillars, and KPIs
Leadership & Culture Fit
In-person or video interview with hiring manager/CMO to assess team management style, cross-functional collaboration, and innovation mindset
Case Study Discussion
Walk through a past campaign you led; discuss metrics, challenges, learnings, and how you'd apply lessons to SportyNet
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.