The Challenge
Agoda connects millions of travelers daily through partnerships with hotels and travel operators. You'll own the marketing strategy for dozens of B2B partners simultaneously, acting as both operational leader and strategic advisor—translating data into growth plays that move the needle.
Your Mission
Establish baseline performance metrics and playbooks for top 5 priority partners; conduct discovery sessions to understand each partner's business model and growth gaps
Build and operationalize 2-3 high-impact marketing campaign templates that can scale across partners with minimal customization
Onboard and develop 2 direct reports; define clear OKRs and weekly cadence for campaign delivery and partner reviews
Deliver first round of strategic business reviews with quantified recommendations on channel mix optimization and ROI improvements
Scale marketing delivery to 20+ active partners with standardized processes; achieve 95%+ on-time campaign delivery rate
Drive measurable lift in partner contribution margin through data-backed recommendations; document 3+ case studies showing ROI impact
Build reusable frameworks and SQL-based dashboards that enable partners to self-serve insights and reduce manual reporting by 60%
Establish yourself as trusted strategic advisor; secure buy-in from 80%+ of partners on at least one high-impact marketing initiative
KPIs You'll Own
Partner Campaign Delivery Rate
Percentage of campaigns launched on-time and on-spec; target 95%+
Contribution Margin Lift
Average % increase in partner contribution margin quarter-over-quarter from marketing initiatives
Partner Adoption Rate
% of partners implementing recommended marketing strategies; tracks advisory effectiveness
Campaign ROI
Revenue driven per marketing dollar spent across partner campaigns; benchmark against historical baseline
Team Velocity
Number of active partners managed per team member; measure efficiency gains from playbooks and automation
Tools & Stack
Your Team
Your Manager
B2B Digital Marketing Lead (implied)
Current Team
2 direct reports (to be hired or onboarded)
New backfill; team expansion role
The Package
Salary
$85K-$120K base
Remote
On-site in Bangkok; relocation provided
Benefits & Perks
Company Intelligence
Agoda is a Booking Holdings (NASDAQ: BKNG) subsidiary with 7,000+ employees across 90 countries. Founded in 2005, the platform connects travelers to millions of hotels, flights, and experiences globally. Data and technology drive the culture; every day involves bridging the world through travel.
Founded
2005
Team Size
7000
Funding
Public (Booking Holdings subsidiary)
Customers
Millions of travelers; thousands of hotel and travel partners
Culture
Data-obsessed, innovation-driven, diverse, global
Is This Role For You?
- You thrive translating messy datasets into clear strategic narratives that move partners and stakeholders
- You've built or managed scalable B2B marketing operations and enjoy the constraint of doing more with less
- You're comfortable with ambiguity early but disciplined about creating repeatable processes and frameworks fast
- You want to grow into strategic advisory—part operator, part consultant—with real influence on partner growth
- You can't stomach on-site work in Bangkok or aren't genuinely open to relocation
- You're uncomfortable with SQL or prefer not touching data directly—it's table stakes here
- You've only done campaign execution; you need hands-on experience advising or consulting with external stakeholders first
Interview Process
Initial Screen
HR or recruiter confirms relocation fit, SQL proficiency, and B2B/advisory background (20 min)
Manager Interview
Deep dive on past B2B or partner marketing experience; walk through how you'd approach a hypothetical partner challenge using data (45 min)
Case Study / Problem Solving
Analyze sample Agoda partner dataset or scenario; present findings and strategic recommendations in writing or live (60 min take-home or live session)
Cross-Functional Round
Conversation with Partner Manager or Commercial counterpart to assess collaboration and strategic thinking (30 min)
Leadership Round
Debrief with team lead or hiring manager; discuss team management approach and long-term growth vision (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.