Digital Marketing & Social Media Specialist (Remote - Mexico)

Digital Marketing & Growth Specialist

We're looking for a talented Digital Marketing & Growth Specialist to join our team at Programming Journeys, a STEM education startup offering coding, robotics, engineering, and AI programs for K-12 students. You'll play a key role in helping us grow our online presence, increase student enrollment, and develop marketing strategies that connect with parents, schools, and communities.

This is a hands-on marketing role focused on social media strategy, content planning, trend research, performance analysis, and digital advertising management. This is not a content creator or graphic design position.

Position Details:

Location: Remote (Mexico)

Schedule: Part-Time (20 hours per week)

Employment Type: Part-Time

Compensation: $650 USD/month

Responsibilities:

Social Media Strategy & Growth

• Develop and execute social media growth strategies across multiple platforms
• Analyze social media performance and identify opportunities to increase engagement, reach, and conversions
• Research trends, emerging content formats, and marketing opportunities relevant to our audience
• Monitor competitors and identify successful strategies that can be adapted for Programming Journeys
• Identify opportunities to grow our audience and improve overall social media performance

Content Planning & Video Development

• Develop content ideas and campaign concepts that support enrollment and brand awareness
• Write scripts and creative briefs for promotional, educational, and social media videos
• Collaborate with the video production and publishing teams to ensure content aligns with marketing objectives
• Recommend improvements based on content performance and audience engagement

Digital Advertising

• Manage and optimize Meta Ads campaigns (Facebook and Instagram)
• Manage and optimize Google Ads campaigns
• Monitor campaign performance, budgets, and key performance indicators
• Continuously test and optimize advertising campaigns to improve results and reduce costs
• Track lead generation and conversion performance

Reporting & Analytics

• Prepare performance reports and provide actionable recommendations
• Analyze audience behavior and marketing trends
• Measure campaign effectiveness and identify opportunities for continuous improvement

Requirements:

• Experience managing social media accounts for a business, organization, or brand
• Experience managing or contributing to social media accounts with 10,000+ followers/subscribers
• Experience with Meta Business Suite and Meta Ads Manager
• Experience managing Google Ads campaigns
• Strong understanding of social media analytics and digital marketing metrics
• Experience developing marketing strategies and content plans
• Strong writing skills and ability to create engaging video scripts
• Ability to identify trends and transform insights into actionable marketing initiatives
• Ability to work independently in a remote environment
• Strong communication skills and attention to detail
• Intermediate or advanced English proficiency

To Apply:

Send your resume and a brief summary of relevant experience to kjtovar@programmingjourneys.com.

Please include examples of social media accounts you have managed, follower/subscriber counts, and examples of advertising campaigns or marketing projects you have worked on.

Job Type: Part-time

Pay: $10,000.00 per month

Work Location: Remote