The Challenge
Moose Toys is a globally recognized toy brand winning awards for innovation and sustainability. You'll architect their entire social media strategy across 6+ platforms, leading a creative team to build immersive brand worlds that drive community growth and consumer loyalty at scale.
Your Mission
Audit current social presence across all platforms and establish baseline metrics for engagement, reach, and audience sentiment
Define and document unified brand voice, tone guidelines, and visual identity standards for global social channels
Build 90-day content calendar aligned to key product launches and seasonal moments with platform-specific strategies
Onboard and align cross-functional stakeholders (regional marketers, product, creative) on social-first priorities
Launch integrated social campaigns across Instagram, TikTok, YouTube, Facebook driving 25%+ growth in engaged followers
Establish data infrastructure to track social ROI, brand lift, and community sentiment with monthly reporting dashboards
Build and scale content creation capability with your team, shipping 40+ pieces of social-first content monthly
Develop regional playbooks for 3+ key markets reflecting local platform preferences, cultural nuances, and trends
KPIs You'll Own
Follower Growth Rate
Month-over-month percentage growth in engaged followers across all platforms, target 8-12% quarterly
Engagement Rate
Combined likes, comments, shares, saves as percentage of total reach, benchmarked against toy industry averages
Social-Driven Revenue
Attribution of direct conversions and AOV from social campaigns, tracked via UTM and platform analytics
Content Performance Score
Composite metric tracking reach, engagement, and save rate by content pillar and platform to optimize creative mix
Community Sentiment
Net sentiment analysis across mentions and comments, targeting 70%+ positive sentiment baseline
Tools & Stack
Your Team
Your Manager
Senior Vice President, Marketing Centre of Excellence
Current Team
Social Media Managers, Content Creators, Junior Community Manager (3-4 direct reports)
Backfill - team already exists, you're leading it
The Package
Salary
$180K-$240K base
Remote
On-site in Los Angeles, CA - FULL_TIME
Benefits & Perks
Company Intelligence
Moose Toys is a globally recognized toy design, development, and manufacturing brand known for award-winning products and commitment to sustainability. The company operates with 'playful purpose,' balancing fun with serious values around people, planet, and innovation. They're a Great Place to Work with a strong focus on diversity, family culture, and giving back.
Customers
Kids and families globally
Culture
Playful with purpose, family-oriented, dream big, diversity-focused, learning-driven, well-being prioritized, sustainability-serious
Is This Role For You?
- You've led social strategy for consumer brands with 10M+ followers and proven platform growth at scale
- You're fluent in TikTok, Instagram, and YouTube trends and can spot viral moments before they peak
- You can balance creative ambition with hard metrics-you live in dashboards but dream in storytelling
- You've managed teams through rapid scaling and can inspire creators to ship fast without losing quality
- You understand regional nuances and can adapt strategy for global markets without losing brand coherence
- You think social is just posting-this role demands strategic thinking and measurable business impact
- You need remote flexibility; this is on-site in Los Angeles with no hybrid option mentioned
- You're not comfortable with the pace of change-platforms evolve weekly and your strategy must too
Interview Process
Screening Call
Hiring manager explores background in global social strategy and team leadership experience
Strategy Case Study
You'll present a social media turnaround or growth case study from a past brand (20-30 mins)
Team Lead Interview
Conversation with current social team leads about your leadership style and vision for collaboration
SVP Marketing CoE Interview
Your direct manager assesses strategic alignment, creativity, and cross-functional partnership approach
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Redes Sociais roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.