We’re Hiring! SEO Specialist, Medellín

Senior Digital Marketing Strategist, SEO & Paid Media (Healthcare)

U.I. Medical Marketing · On-site · Full-time

About us

U.I. Medical Marketing is a US-based agency helping medical practices in New York, New Jersey and beyond generate patient leads and convert them into booked appointments. We don't just bring patients; we help practices convert them.

The role

We're looking for a Senior Digital Marketing Strategist who will own SEO, paid media and local search across a portfolio of multi-location medical practices. You'll handle everything from strategy and execution to tracking and performance reporting, and you'll be accountable for lead volume, cost per lead and ROI.

What you'll do

• Lead SEO, paid media and local search strategy across multiple client accounts and locations
• Set up, optimize and manage Google Business Profiles for multi-location practices
• Build and run acquisition campaigns on Google Ads, Meta Ads and TikTok Ads
• Run technical SEO: site structure, speed and performance, indexing and crawl health (WordPress and Shopify)
• Design tracking and attribution with GA4 and Google Tag Manager, including conversion tracking for calls, forms and bookings
• Manage and reallocate budgets across platforms to lower CPA and maximize ROI
• Find overlap and cannibalization between campaigns and locations
• Run A/B tests on ads and landing pages to improve conversion rates
• Build real-time dashboards in Looker Studio that connect marketing metrics to business KPIs
• Develop SEO content strategies aligned with search intent, working with our content team
• Work with developers so SEO best practices are built into every site

What you bring

• 2+ years in digital marketing, with hands-on ownership of SEO and paid media.
• A portfolio showing real results in SEO, local search or paid media
• Experience managing 20+ accounts or multi-location businesses at the same time
• A track record of measurable results, such as organic traffic growth and CPA reduction
• Strong command of Google Ads, Meta Ads Manager, TikTok Ads, GA4, GTM, Google Search Console, SEMrush, Ahrefs, Looker Studio and Excel
• Working knowledge of WordPress (Shopify is a plus)
• Comfort owning a function end to end and making data-driven decisions on your own
• Clear written and verbal communication in English

Nice to have

• Experience marketing medical or healthcare practices, and awareness of HIPAA-safe tracking and advertising policies
• Bilingual English/Spanish
• Certifications in SEO, analytics, technical SEO or Google Ads

How we measure success

You'll be measured on leads generated, cost per lead, local visibility (GBP and map pack rankings), organic traffic growth, and conversion rate from lead to booked appointment.

Job Type: Full-time

Work Location: In person