Generative Engine Optimization (GEO) & SEO Specialist

Accountabilities

• Develop and execute GEO and SEO strategies that improve the visibility, discoverability, and positive representation of graduate and professional degree programs across traditional and AI-powered search environments.

• Create on-page optimization recommendations designed to improve how content is interpreted, retrieved, cited, and surfaced by search engines and large language models.

• Conduct comprehensive technical SEO and content audits to identify performance gaps, structural issues, content opportunities, and areas for improved generative search visibility.

• Write, test, and implement advanced Schema Markup, including JSON-LD, to help AI systems and search engines accurately understand and contextualize university program information.

• Research, structure, and produce authoritative long-form content aligned with SEO and GEO best practices, competitive positioning, and the needs of prospective students.

• Monitor search and content performance using Google Analytics 4, Google Search Console, and other SEO platforms, translating data into actionable optimization recommendations.

• Track emerging developments in AI search, LLM retrieval, citation behavior, and generative search results, adapting strategies as the technology and search landscape evolve.

• Collaborate with internal and client-facing teams to ensure technical, content, and strategic initiatives are aligned with broader digital visibility objectives.

Requirements

• 3+ years of professional experience in SEO, technical SEO, content optimization, or a closely related discipline, with a strong understanding of emerging GEO principles.

• Deep technical SEO expertise, including technical site auditing, structured data, Schema Markup, JSON-LD, and optimization across modern websites.

• Hands-on experience with CMS platforms such as WordPress, Drupal, or comparable systems.

• Advanced proficiency with Google Analytics 4 and Google Search Console, along with SEO tools such as Ahrefs, Semrush, and Screaming Frog.

• Strong understanding of how search engines and large language models retrieve, evaluate, synthesize, and cite online information.

• Native-level English writing ability, with a demonstrated portfolio of high-quality long-form content written with academic and professional authority.

• Strong analytical and problem-solving skills, with the ability to interpret performance data and convert findings into practical recommendations.

• Genuine interest in the evolution of AI-powered search and the ability to adapt quickly as new technologies, platforms, and optimization practices emerge.

• Ability to maintain reasonable working-hour overlap with U.S. Central Time for regular team communication and meetings.

• Strong communication, organization, and collaboration skills, with the ability to manage multiple priorities in a remote environment.

Benefits

• Fully remote work environment within LATAM, including Brazil.

• Full-time or contract engagement.

• Consistent, high-level project work focused on the intersection of digital marketing, SEO, and artificial intelligence.

• Opportunity to work on innovative GEO initiatives and help shape emerging AI search strategies.

• Exposure to prestigious higher education institutions and complex digital marketing challenges.

• Collaborative and forward-thinking team environment.

• Opportunity to develop expertise in a rapidly evolving area of search and digital marketing.

• Flexible remote setup with reasonable overlap with U.S. Central Time for team collaboration.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1