The Challenge
Better Collective dominates European iGaming with massive, high-competition sites (50K+ pages). You'll own SEO strategy across multiple markets, competing against established players while navigating AI-driven search evolution.
Your Mission
Audit and prioritize technical SEO issues across flagship European sites; implement top 20 fixes
Map keyword landscape and competitive SERP opportunities; define initial targeting strategy
Establish baseline performance dashboards (traffic, rankings, conversions) with clear reporting cadence
Build alignment with content and dev teams; define SEO decision-making framework
Execute and measure 3+ major technical SEO initiatives (migrations, crawl optimization, indexation); target 15%+ organic lift
Launch comprehensive internal linking and netlinking strategy; achieve 10%+ ranking improvements on priority keywords
Implement Test & Learn process; run and document 8+ SEO hypothesis tests with clear results
Deliver strategic recommendations on AI/SGE impact; adjust content and keyword strategy accordingly
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in qualified organic sessions from target European markets.
Keyword Ranking Position
Average SERP position movement on priority keyword clusters; track top 10 vs. top 20 gains.
Organic Conversion Rate
Percentage of organic visitors converting to qualified actions; tie SEO visibility to revenue impact.
Technical Health Score
Custom metric combining crawl errors, indexation rate, Core Web Vitals, and page speed benchmarks.
Tools & Stack
Your Team
Your Manager
SEO Team Lead - European Markets
Current Team
Team of 5 SEO Managers across European regions
New role or expansion within existing structure
The Package
Salary
€65K-€85K base
Remote
On-site in Paris, Copenhagen, or London
Benefits & Perks
Company Intelligence
Better Collective is a leading digital platform operator in the iGaming sector across European markets. They manage high-traffic flagship websites competing in regulated, data-driven markets with significant organic growth potential.
Is This Role For You?
- You have 5+ years hands-on SEO experience, ideally managing 50K+ page sites or competitive niches
- You're fluent in English (C1+) and thrive in international, data-driven teams
- You can translate technical SEO findings into clear, actionable narratives for executives and non-technical stakeholders
- You're genuinely curious about algorithm changes, AI/SGE impact, and emerging search behaviors
- You've navigated migrations, redesigns, or major technical overhauls on live sites
- You treat SEO as a one-directional content play; you need to own technical strategy and testing
- You lack experience with enterprise SEO tools (Semrush, Ahrefs) or can't read HTML/CSS
- You're uncomfortable working on-site full-time in Paris, Copenhagen, or London
- You're uncomfortable in competitive, regulated industries like iGaming or YMYL sectors
Interview Process
Initial Screening
Discussion of SEO background, European market experience, and tool proficiency
Technical Deep-Dive
Case study: analyze a high-traffic site's SERP opportunity, technical audit findings, or migration challenge
Team Interview
Conversation with SEO Team Lead and 1-2 peer managers; assess collaboration style and strategic thinking
Final Round
Leadership meeting; discuss SEO vision, AI strategy, and long-term roadmap alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About SEO Roles
SEO professionals drive organic traffic by optimizing website content, technical infrastructure, and link-building strategy. They combine technical skills with content strategy to rank for high-intent keywords.