The Challenge
Renesas is doubling down on low-density FPGAs—a high-potential market segment with serious whitespace. You'll own the entire strategic marketing engine: positioning, launches, competitive differentiation, and sales enablement for a critical growth initiative.
Your Mission
Define and validate go-to-market positioning for ForgeFPGA against incumbent competitors; establish core messaging pillars
Audit current sales collateral and launch 3-5 new enablement assets (one-pagers, competitive battle cards, technical positioning docs)
Map product roadmap to market trends and customer feedback; deliver quarterly roadmap alignment brief to exec stakeholders
Conduct win/loss analysis on 10+ recent deals to identify messaging gaps and differentiation opportunities
Execute full product launch campaign for next-generation FPGA; track launch KPIs (pipeline influence, win rate lift, demand gen metrics)
Build and operationalize sales training program; achieve 80%+ adoption across regional teams with pre/post competency assessments
Grow market share in low-density segment by 15-20% YoY through targeted competitive displacement campaigns
Establish monthly market intelligence cadence; publish quarterly competitive landscape reports to inform product strategy
KPIs You'll Own
Pipeline influenced by marketing
Percentage and dollar value of new pipeline directly attributed to product marketing campaigns and messaging.
Win rate vs. competitors
Track win/loss ratio specifically against key competitive alternatives; target +10% improvement within 6 months.
Sales enablement adoption
Percentage of global sales team actively using marketing collateral and messaging in customer conversations.
Time-to-market for launches
Days from greenlight to full go-live; measure execution efficiency and cross-functional collaboration.
Customer perception scores
Net sentiment on differentiation, messaging clarity, and value proposition relevance via quarterly buyer surveys.
Tools & Stack
Your Team
Your Manager
VP/Director of Product Marketing or Chief Product Officer (not specified)
Current Team
Embedded within larger product marketing org; will work closely with engineering, sales leadership, regional teams, and operations
New role (Staff-level promotion/backfill to accelerate FPGA growth initiative)
The Package
Salary
$160K-$199K base
Variable
Bonus eligible (amount not specified)
Remote
On-site (San Jose, CA). No remote/hybrid flexibility mentioned; full-time required.
Benefits & Perks
Company Intelligence
Renesas Electronics is a global embedded semiconductor leader specializing in automotive, IoT, and industrial embedded processing. They design and manufacture microcontrollers, FPGAs, and system-on-chip solutions. The FPGA division is targeting aggressive growth in the low-density market segment.
Customers
Automotive OEMs, industrial automation, IoT device makers (implied)
Culture
Execution-driven, cross-functional collaboration; emphasis on translating technical complexity into market advantage.
Is This Role For You?
- You've spent 8+ years in semiconductor or FPGA product marketing and know the competitive landscape inside out
- You can translate deep technical specs into crisp customer value props and win deals on positioning alone
- You thrive owning the full go-to-market lifecycle—strategy, execution, sales enablement, launch—without hand-holding
- You're energized by building a growth narrative for an underexploited market segment (low-density FPGAs) with real upside
- You have an EE/CE degree or equivalent domain expertise; an MBA is a plus but not required if your track record speaks
- You expect remote work or flexibility; this is full on-site in San Jose with no negotiation
- You need visa sponsorship; Renesas explicitly won't sponsor for this role—US work authorization required upfront
- You're better at tactics than strategy; this role demands roadmap alignment, competitive positioning, and long-term vision
- You've only done demand gen or pipeline marketing; you need proven experience owning product launches and market strategy end-to-end
Interview Process
Screening call (30 min)
Recruiter screens background, FPGA/semiconductor domain knowledge, and work authorization status.
Hiring manager deep dive (45-60 min)
VP/Director assesses strategic thinking, go-to-market execution, and cross-functional leadership via case study or past launch examples.
Cross-functional panel (60 min)
Meet with product, sales leadership, and operations; evaluate collaboration style and ability to translate technical to customer value.
Executive alignment (30 min)
Final conversation with C-level sponsor of FPGA initiative; discuss vision, roadmap impact, and growth expectations.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.