The Challenge
You're joining a stealth AI SaaS startup launching a no-code voice agent platform for SMBs. You'll own product marketing from zero—building positioning, messaging, and go-to-market assets while coordinating a Product Hunt launch and influencer partnerships.
Your Mission
Conduct 20+ user interviews and synthesize findings into validated product positioning and messaging framework
Produce 5+ demo videos, use case content, and foundational documentation (knowledge base, FAQs, onboarding guides)
Project manage Product Hunt launch agency and deliver launch-ready brief with messaging, creative assets, and timeline
Establish feedback loop between early customers and product team with weekly insights reports
Achieve Product Hunt launch with top 10 finish and 500+ upvotes, driving qualified signups
Scale content engine: 15+ use case videos, blog posts, and case studies aligned to SMB buyer personas
Coordinate and execute 2-3 developer community events or hackathons to drive engagement and product feedback
Build repeatable product marketing playbook (messaging, demo scripts, sales enablement) for post-launch scaling
KPIs You'll Own
Product-Market Fit Signals
Customer interview retention, NPS from early users, unsolicited feature requests, and repeat usage rates
Content Performance
Demo video views, knowledge base engagement, Help article search volume, and docs-to-signup conversion
Launch Metrics
Product Hunt ranking, upvotes, comments, traffic to site, and qualified leads captured during launch week
GTM Velocity
Time from messaging validation to launch-ready assets, weekly stakeholder alignment meetings, agency delivery on-time rate
Tools & Stack
Your Team
Your Manager
Head of GTM / Founder
Current Team
Early-stage team: Founders, GTM lead, Product, Engineering. You're the first dedicated PMM
New role to build PMM function from scratch
The Package
Salary
$85K-$110K base
Equity
Likely offered given startup stage (not specified)
Remote
On-site required
Benefits & Perks
Company Intelligence
Early-stage SaaS startup building a no-code voice agent platform for SMBs to automate customer interactions (bookings, reservations, support). Pre-launch or very early revenue. Backed by founders in growth/GTM.
Culture
Fast-moving, hands-on, startup mindset. Heavy emphasis on execution and user feedback.
Is This Role For You?
- You've built PMM from scratch for early-stage SaaS or AI products and loved the chaos
- You're equally comfortable conducting user interviews, scripting demo videos, and wrangling agencies
- You speak Mandarin and want cross-border GTM credibility
- You thrive in 0→1 environments with ambiguous briefs and tight deadlines
- You need full-time stability—this is a 3-month contract with conversion TBD
- You're heads-down strategist type who hates executing tactically (this is 50% execution)
- You don't have proven experience building product marketing foundations from scratch
- You require full remote flexibility—on-site is non-negotiable
Interview Process
Initial Screen
GTM lead or founder: 30 min. Your PMM background, experience with 0→1 launches, and why you're interested
Product Deep Dive
Full team meeting: product walk-through, discussion of early user insights, and your initial positioning thoughts
Project Exercise
Light async task: conduct a mock user research session, script a 2-min demo, or propose messaging framework (feedback provided same day)
Final Round
Founder(s) + GTM lead: cultural fit, role expectations, contract details, and launch timeline
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.