The Challenge
Deepgram is the platform powering the trillion-dollar Voice AI economy—used by 1,300+ organizations from Twilio to Jack in the Box. You'll build the customer storytelling engine that turns real outcomes into proof points that move deals and drive expansion.
Your Mission
Launch first 5 customer case studies (mixed formats: written, video, testimonial) organized by industry and use case
Build referenceable customer database of 15+ advocates with quick-activation system for AEs/AMs
Design and execute first G2/Gartner review push campaign targeting 50+ new reviews
Create 3 customer-facing enablement assets (onboarding guide, adoption playbook, product update newsletter)
Establish scalable case study pipeline producing 2 new stories per month with <6 week turnaround
Grow reference pool to 30+ active advocates, track 20+ reference activations with deal influence data
Increase G2/Gartner review volume by 100+ submissions, maintain >4.5 rating across platforms
Measure customer advocacy ROI: quantify pipeline influenced, win rate lift, and expansion ARR attributed to storytelling
KPIs You'll Own
Case Study Velocity
New customer stories published per month, tracked by sourcing time and activation rate by Sales.
Reference Utilization Rate
% of referenceable customers activated in deals per quarter, plus deal influence and win rate impact.
Third-Party Review Volume & Rating
G2, Gartner Peer Insights submission count and NPS-like scores monthly, tracked against peer benchmarks.
Content Asset ROI
Downloads, engagement, and pipeline attribution for enablement content (onboarding, playbooks, newsletters).
Advocacy Program Engagement
% of invited advocates who participate, avg references per advocate, and customer satisfaction with program.
Tools & Stack
Your Team
Your Manager
VP or Director of Product Marketing (not specified)
Current Team
Cross-functional: Sales, Customer Success, Product, RevOps, BD, Partner Marketing
New role—building function from ground up
The Package
Salary
$115K-$145K base
Remote
On-site (location not specified; assume HQ-based)
Benefits & Perks
Company Intelligence
Deepgram is the leading Voice AI platform providing real-time speech-to-text, text-to-speech, and voice agent APIs. Over 200,000 developers and 1,300+ organizations (Twilio, Cloudflare, Vapi, Daily, Cresta, Jack in the Box) build with Deepgram. The company has processed 50,000+ years of audio and transcribed over 1 trillion words.
Funding
Series C (recent, led by leading global investors)
Customers
1,300+ organizations including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, Jack in the Box
Culture
AI-first mindset required; comfort with rapid change, experimentation, and learning; strong expectation to actively use and integrate AI into daily workflows; moves at pace of AI—not traditional 9-to-5
Is This Role For You?
- You've owned customer storytelling, case study production, or reference programs at a B2B SaaS or developer platform company
- You're energized by systems-building: you love creating processes that make it easy for Sales/CS to activate proof points
- You're comfortable with AI tools and see them as core to your work (research, writing, content optimization)
- You thrive in fast-moving, high-ambiguity environments where your role evolves rapidly and priorities shift with market pace
- You measure everything: you connect storytelling activities to pipeline, win rate, and expansion metrics
- You prefer a highly prescriptive role with clear guardrails and traditional structure—Deepgram moves fast and expects you to think on your feet
- You're not comfortable with AI or see it as optional—AI use is core to Deepgram's operating model and how success is measured
- You've only done brand storytelling or corporate comms—this role requires fluency in B2B sales enablement and pipeline influence
- You want to be hands-off: this is both builder and operator; you'll spend time sourcing customers, interviewing, writing, and managing systems yourself
Interview Process
Initial Screen
Recruiter conversation on background in customer storytelling, product marketing, or customer advocacy experience
Hiring Manager Round
Deep dive on approach to building scalable case study and reference programs; examples of past work and systems you've built
Cross-Functional Panel
Conversations with Sales, Customer Success, and Product leadership to assess collaboration style and understanding of their needs
Take-Home Project
Outline a 6-month roadmap for the customer advocacy function or critique/improve existing customer marketing approach
Executive Alignment
Final conversation with VP/Director of Product Marketing to confirm vision, expectations, and growth trajectory
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.