The Challenge
Neon is disrupting game publisher payments with a modern, developer-centric platform backed by a16z and Thrive. You'll build the GTM strategy and brand identity from the ground up as the founding marketing leader.
Your Mission
Define and articulate Neon's core positioning, value props, and messaging framework across game developers and publishers
Create foundational sales enablement collateral (decks, one-pagers, case studies, battle cards) for the sales team
Establish brand identity guidelines and launch content engine (blog, docs, case studies, thought leadership)
Map competitive landscape and identify 3-4 key market opportunities to prioritize in GTM strategy
Execute full GTM launch for 2-3 major product initiatives with cross-functional alignment from Product, Sales, and CS
Build and publish 8-12 high-impact content pieces (case studies, webinars, guides) that drive inbound interest
Establish marketing KPI dashboard tracking awareness, engagement, pipeline influence, and win rates by segment
Train and enable sales team on messaging; measure impact through deal velocity and average deal size lift
KPIs You'll Own
Pipeline Influence
Percentage of qualified deals influenced by marketing-created messaging, collateral, or content.
Sales Enablement Adoption
Usage rates of marketing collateral and training materials by sales team; correlation to deal velocity.
Content Performance
Engagement metrics (views, shares, time-on-page, conversion rate) for blog, case studies, and guides.
GTM Launch Success
Speed to market and cross-functional alignment score on product launches; time-to-first-deal.
Brand Awareness
Unaided awareness and perception metrics among target personas (game developers, publishers).
Tools & Stack
Your Team
Your Manager
Likely CEO or VP of Growth (founding team structure)
Current Team
Founding marketing hire; will build out team as company scales
New role: you are building the marketing function from scratch
The Package
Salary
$140K-$180K base
Variable
Likely performance bonus (10-20% estimated)
Equity
Early-stage equity package expected (0.25%-0.75% estimated)
Remote
On-site in San Francisco, CA
Benefits & Perks
Company Intelligence
Neon is a global payments and e-commerce platform helping game publishers earn more money and independence from app stores. Built by payments, fintech, and gaming veterans, Neon replaces legacy, opaque payment infrastructure with modern, developer-centric solutions backed by transparent incentives and clear decision-making.
Funding
Backed by Thrive, a16z, Griffin Gaming, Ribbit, and Renegade
Customers
Game developers and publishers
Culture
Collaborative, diverse team that values product excellence, partnerships, and helping creators thrive independently
Is This Role For You?
- You've led product marketing or full-stack marketing in B2B SaaS, Fintech, or Gaming—and thrived in founder/lead roles
- You're a storyteller who translates complex technical products into compelling narratives for developers and business buyers
- You love cross-functional orchestration and influencing senior stakeholders without formal authority
- You're analytical: you make decisions with data, track metrics relentlessly, and iterate fast based on results
- You're energized by building something from scratch and shaping company culture as an early team member
- You need a fully-resourced marketing team or prefer working in a specialized PMM role (this is high-touch, hands-on execution)
- You're uncomfortable with ambiguity or context-switching between strategy and tactical execution daily
- You've never worked in gaming or fintech and aren't willing to get up to speed fast on these industries and their pain points
- You prefer stability over equity upside and rapid experimentation in an early-stage environment
Interview Process
Initial Screening Call
Conversation about your product marketing experience, success metrics you've tracked, and why you're drawn to Neon.
Case Study / Take-Home
Develop positioning and messaging strategy for a hypothetical product launch or feature; showcase strategic and storytelling skills.
Cross-Functional Interviews
Conversations with Product, Sales, and Engineering leads to assess collaboration style, technical fluency, and ability to influence without authority.
Founder/CEO Conversation
Final conversation about vision, culture fit, and your approach to building the marketing function from zero.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for product marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Product Marketing Manager: Biotech/Life Sciences
Teknova • Anywhere
Product Marketing Manager (Mandarin Bilingual)
Digital • Anywhere
Product Marketing Manager - Financial Services
Similarweb • New York, NY
Product Marketing Manager, Customer Marketing
Deepgram • Anywhere
About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.