The Challenge
Intellect Design Arena is building the next-gen insurance tech stack for global financial institutions. You'll own the complete go-to-market for their underwriting platform in Commercial & Specialty Insurance—a $100B+ market with massive inefficiencies in loss ratios and expense management.
Your Mission
Map competitive landscape across 8-10 key underwriting vendors; identify 3-5 immediate differentiation angles for IntellectAI
Establish relationships with 5-8 key prospects in Commercial Insurance; validate product-market fit through discovery calls
Define underwriting GTM positioning framework (messaging, value props, buyer personas) for Specialty, Property, and Casualty lines
Deliver first 2 customer reference case studies demonstrating measurable loss ratio or expense reduction impact
Close 3-5 enterprise deals in Commercial Insurance with total ACV >$2M; establish repeatable sales motion
Build advisory board of 8-10 industry practitioners to shape product roadmap and validate emerging trends
Generate 10+ qualified pipeline opportunities through strategic partnerships with MGAs and brokers
Present industry insights at 2 key insurance conferences; establish thought leadership in underwriting automation
KPIs You'll Own
New Customer ARR
Track annual recurring revenue from new customer acquisitions against assigned geography targets.
Win Rate vs. Competitors
Measure deal close rate against identified competitive set in underwriting solutions space.
Customer Retention & Expansion
Monitor logo retention and net expansion revenue from existing accounts; track upsell velocity.
Sales Cycle Length
Track average days from first qualified opportunity to closed deal; benchmark against insurance software norms (6-9 months).
Product Roadmap Adoption
Measure how many customer-validated insights become shipped features within 12 months.
Tools & Stack
Your Team
Your Manager
Head of InsuranceAI or Chief Product Officer (not specified)
Current Team
You're joining a leadership team; team size and composition not detailed
New role—building out the insurance GTM function from the ground up
The Package
Salary
$220K-$280K base
Variable
Likely performance bonus tied to revenue targets (15-25% est.)
Equity
Not specified; typical for VC-backed fintech at this level
Remote
On-site | New York / New Jersey location required
Benefits & Perks
Company Intelligence
Intellect Design Arena Ltd is a three-decade-old enterprise fintech leader serving financial institutions globally. They've decomposed banking, insurance, and capital markets into modular microservices and APIs. Their insurance division (IntellectAI) is now scaling underwriting automation for commercial carriers and MGAs.
Customers
Global financial institutions (61 countries); existing insurance carrier customer base
Culture
First-principles thinking, design-thinking rigor, domain expertise mentality
Is This Role For You?
- You spent 15+ years as an underwriting or insurance ops leader at a major carrier or MGA and understand loss ratio and expense drivers deeply
- You thrive owning a complete GTM strategy—positioning, competitive strategy, customer relationships, and revenue targets
- You can translate complex insurance domain knowledge into clear value props for technical buyers and C-suite
- You want to build a product go-to-market from scratch and shape how the industry perceives a new category (underwriting automation)
- You're a pure-play sales hire looking to execute a pre-built GTM; this role requires strategic design alongside execution
- Your insurance experience is retail/personal lines only; this is Commercial & Specialty—fundamentally different risk models and buyer psychology
- You lack hands-on experience closing enterprise deals or building customer advisory boards; this is VP-level business development, not coordination
Interview Process
Screening Call
Validate 15+ years of underwriting/insurance ops leadership and Commercial Lines expertise; discuss GTM philosophy
Deep Dive on GTM Strategy
Present your approach to positioning an underwriting automation platform; discuss competitive strategy and customer segmentation for Specialty, Property, Casualty
Customer Relationship Assessment
Reference calls with 2-3 past customers or partners to validate your ability to build strategic partnerships and advisory relationships
Executive Panel
Meet with Head of Insurance and executive leadership; align on 18-month vision for commercial insurance GTM
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.