The Challenge
Genentech is transforming how it engages healthcare professionals through cutting-edge digital platforms. You'll own the HCP CRM roadmap and drive omnichannel customer experiences that blend AI, e-detailing, and patient insights at scale across one of biotech's biggest innovators.
Your Mission
Audit current HCP CRM capabilities, identify gaps vs. enterprise roadmap, and define 12-month product vision aligned with CMG stakeholder priorities
Map customer journeys across e-detailing, messaging, and insights modules; establish baseline engagement metrics and compliance requirements
Build cross-functional governance structure with Marketing, Medical Affairs, and technical teams; establish weekly syncs and decision-making cadence
Develop first sprint of CRM enhancements prioritized by business impact and technical feasibility; secure executive sign-off on phased delivery plan
Launch redesigned HCP engagement workflow with 30%+ improvement in adoption and engagement metrics within target user segments
Deliver integrated e-detailing + customer insights module; measure lift in HCP interactions and message personalization rates
Establish quarterly product health dashboard tracking NPS, feature adoption, compliance violations, and revenue impact across all HCP touchpoints
Scale omnichannel capabilities to 3+ additional therapeutic areas; document playbooks and best practices for replicability
KPIs You'll Own
HCP Engagement Rate
Active HCP logins, message open rates, e-detailing asset views, and time spent in CRM platform week-over-week
Product Adoption %
Percentage of eligible HCP users accessing core CRM features (e-detailing, customer insights, messaging) by therapeutic area
Compliance Score
Zero-defect compliance tracking; audit violations, content accuracy errors, and regulatory flag resolution SLA attainment
Customer Satisfaction (NPS)
HCP Net Promoter Score and qualitative feedback from quarterly surveys and user testing sessions
Business Impact
Revenue influence, rep productivity uplift, patient referral velocity, and ROI attributed to CRM interactions
Tools & Stack
Your Team
Your Manager
VP or SVP, Digital Experience / CMG Technology Leadership
Current Team
Cross-functional squads: product managers, engineers, UX designers, data analysts, compliance officers, business operations
New director-level role driving CRM platform transformation
The Package
Salary
$185K-$220K base
Variable
15-20% annual bonus tied to roadmap delivery and engagement KPIs
Equity
RSU package typical for director-level biotech (est. $80K-$120K vesting over 4 years)
Remote
Onsite, South San Francisco CA campus required. No relocation assistance.
Benefits & Perks
Company Intelligence
Genentech (Roche subsidiary) is a biotech leader innovating in oncology, immunology, and genetic medicine. The Digital Experience team is modernizing how Genentech engages patients and healthcare professionals through AI-powered, omnichannel platforms and seamless customer experiences.
Founded
1976
Team Size
13000
Funding
Public (Roche subsidiary)
Customers
Healthcare professionals, patients, healthcare systems
Culture
Bold, innovation-driven, human-centered design focus, compliance-first mindset
Is This Role For You?
- You've owned CRM or digital engagement platforms at scale (3+ years director/senior PM level) in healthcare, pharma, or complex B2C environments
- You can speak fluently about HCP workflows, compliance requirements (FDA, HIPAA), and omnichannel engagement strategies—not just generic CRM
- You thrive leading cross-functional teams (product, tech, marketing, ops) and building alignment without hard authority in matrix orgs
- You're comfortable with ambiguity: this is a transformational mandate with legacy systems and high regulatory stakes; you ship incrementally
- You expect remote flexibility—this is onsite, South San Francisco, no relocation package. Hard stop if you're not in CA or unwilling to relocate on your own dime
- You're transaction-focused and impatient with governance; Genentech moves methodically on compliance. You'll need 6+ months to show impact
- You have zero healthcare or regulated industry experience; the learning curve on FDA, HCP trust, and data privacy is steep without baseline knowledge
Interview Process
Recruiter Screening (30 min)
Background, CRM experience, willingness to commit onsite, salary expectations
Hiring Manager Deep Dive (60 min)
Leadership philosophy, omnichannel product strategy case study, cross-functional collaboration examples
Product & Technical Peer Round (90 min)
CRM platform design, roadmap prioritization exercise, compliance and data privacy acumen
Stakeholder Panel (90 min)
VP CMG, Chief Medical Officer, or equivalent; culture fit, vision alignment, ability to influence without authority
Executive Leadership (45 min)
SVP Digital Experience or Chief Commercial Officer; strategic fit, long-term vision for HCP engagement
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.