The Challenge
Eterna is rebuilding insurance distribution with ex-Facebook engineers and a modern platform powering hundreds of agents. You'll own how this fast-scaling startup communicates every product launch, feature, and operational change to a distributed salesforce—turning complex builds into clear, actionable guidance that drives adoption.
Your Mission
Map current agent communication gaps and establish baseline metrics (email open rates, knowledge base usage, support ticket volume) for all rollout channels
Create and launch the foundational Agent Knowledge base structure with docs for 5+ critical workflows (onboarding, core platform features, compliance processes)
Shadow 10+ top agents and ops leaders to reverse-engineer how they actually work and identify friction points in current messaging
Ship rollout strategy and enablement materials for 2 major product launches with pre/post adoption tracking
Achieve 70%+ adoption lift on new features within 30 days of launch through A/B tested messaging and tiered rollout sequencing
Reduce agent support tickets related to product/process confusion by 25% through proactive enablement and feedback loop systematization
Build and operationalize a monthly agent advisory council that surfaces workflow breakdowns and pressure-tests feature specs pre-launch
Establish Eterna's communication brand standard with reusable templates, style guide, and playbooks for all future product and operational changes
KPIs You'll Own
Feature Adoption Rate
% of agents using new features within 30 days of launch (target: 70%+)
Support Ticket Reduction
Month-over-month decrease in product/process-related support volume tied to your enablement work
Knowledge Base Engagement
Monthly active users, search volume, and article views as proxy for how trusted your docs become
Communication Velocity
Time from feature lock to agent-ready rollout materials (target: <5 business days)
Agent Feedback Loop NPS
Quarterly survey of top agents on clarity and usefulness of your communications and training
Tools & Stack
Your Team
Your Manager
Head of Operations or Chief Product Officer (not specified in posting)
Current Team
Cross-functional: you'll embed with engineering, operations, frontline sales, and leadership
New role or backfill (not specified)
The Package
Salary
$95K-$130K base
Remote
On-site, Irvine, CA (full-time)
Benefits & Perks
Company Intelligence
Eterna is a privately funded InsurTech startup rebuilding how life and health insurance is bought and sold. Founded by ex-Facebook engineers and a leading sales executive, they've built a platform that powers hundreds of agents with real-time tools, automation, and insights.
Funding
Privately funded (stage unknown)
Customers
Hundreds of insurance agents
Culture
Tech-first, fast-moving, problem-solving culture bringing modernization to a legacy industry
Is This Role For You?
- You thrive translating ambiguous specs and messy business contexts into clear, structured action (this is 70% of the job)
- You've scaled communication or enablement for a distributed team/salesforce and can show impact metrics
- You're SQL/Excel-literate and comfortable digging into data to measure what actually lands with users
- You love getting scrappy in fast-moving environments—you ship fast and iterate based on feedback, not perfection
- You expect traditional 'marketing' work—campaigns, brand, demand gen. This is operations and enablement.
- You need remote flexibility or work-from-home options. This is 100% on-site, Irvine.
- You're uncomfortable embedding with technical teams or learning SQL/data analysis basics on the job
Interview Process
Initial screening
Phone call with hiring manager to confirm fit and clarify scope
Case study / Writing sample
You'll likely be asked to share an example of enablement, rollout strategy, or communication work and walk through your process
Operations/Product deep dive
Meet with engineering lead and ops lead to pressure-test how you'd translate specs into agent messaging
Leadership round
Final conversation with COO or CPO on vision for agent communication and your role in scaling
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for product marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Product Marketing Manager: Biotech/Life Sciences
Teknova • Anywhere
Product Marketing Manager (Mandarin Bilingual)
Digital • Anywhere
Product Marketing Manager - Financial Services
Similarweb • New York, NY
Product Marketing Manager, Customer Marketing
Deepgram • Anywhere
About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.