Performance Marketing Manager (AU) - (m/f/d)

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Performance Marketing Manager

The Performance Marketing Manager will play a pivotal role in executing and owning the performance marketing across the Shark and Ninja brands. This role sits at the heart of the digital marketing function, combining paid channel expertise with customer lifecycle management to drive traffic, revenue growth, retention and customer lifetime value. The ideal candidate will be equally comfortable owning channel strategy and diving into data to deliver actionable insight.

What you will do:

• Execute the performance marketing strategy across Shark & Ninja with a focus on driving traffic, conversion and revenue growth.

• Own and implement the Affiliates channel strategy, building profitable relationships with key affiliate partners and networks.

• Develop and manage automated customer lifecycle journeys, ensuring timely and relevant messaging at every stage.

• Create customer segments and personalise communications to drive engagement, retention and conversion.

• Identify and test innovative opportunities to grow performance channels, developing a structured test and learn approach.

• Collaborate daily with marketing channel specialists to drive omni-channel performance across all product categories.

• Own key performance marketing metrics against forecast, with a focus on Revenue, ROAS, Cost%, retention rate and customer lifetime value.

• Report on daily, weekly and monthly performance against forecast and KPIs across both channels.

• Adopt a data-driven approach to measuring performance, working closely with the marketing measurement and data teams.

• Partner with paid channel specialists to plan and execute successful NPD launch strategies across all digital channels.

• Monitor and benchmark competitor activity, using findings to inform strategy.

• Regularly present performance results and opportunities to senior stakeholders.

• Collaborate with key internal teams including Marketing, Commercial Finance, Design, Trading and Creative.

What you will have:

• Proven experience in digital marketing, ideally within an ecommerce business.

• Proven exposure across performance marketing

• Experience with an affiliate network such as AWIN or similar.

• Strong analytical skills with the ability to interpret data and deliver clear, actionable insight.

• Highly commercial and results driven with a focus on measurable outcomes across both acquisition and retention.

• Confident communicator with experience collaborating across multiple stakeholders.

• A motivated self-starter who thrives in a fast-paced environment and promotes collaboration.

• Ability to multitask and prioritise effectively to meet multiple deadlines.

• Curious and ambitious, with a desire to consistently test and implement new ideas.

#LI-HYBRID

Our Culture

At SharkNinja, we don’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

- For candidates based in all regions, please refer to this Candidate Privacy Notice.

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- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com