The Challenge
Sequoia scales marketing investment across channels and business lines. You'll own the analytics infrastructure that tells leadership what's actually working—turning Salesforce, Marketo, and Google Analytics into clear ROI signals that shape GTM strategy.
Your Mission
Audit existing dashboards across Salesforce, Marketo, HubSpot, and GA to identify data gaps and standardize success metrics
Map the full marketing-to-revenue funnel, baseline conversion rates by stage, and identify top 3 leakage points
Deliver weekly performance summaries to leadership showing spend ROI, lead velocity, and pipeline contribution by channel
Partner with demand generation team to establish attribution baseline and document current touch patterns
Build quarterly business review analytics playbook showing campaign performance, channel ROI, and pipeline outcomes
Implement multi-touch attribution model to correlate marketing touches with closed-won deals
Reduce marketing-sourced lead pipeline leakage by 15% through bottleneck analysis and process recommendations
Create predictive dashboard forecasting pipeline impact of current marketing investments
KPIs You'll Own
CAC (Cost per Acquisition)
Total marketing spend divided by new customers acquired, tracked by channel and campaign.
Lead-to-Pipeline Conversion
Percentage of marketing-generated leads that enter sales pipeline, measured by stage and source.
Pipeline Influence by Channel
Percentage of closed-won deals touched by marketing, broken down by channel and campaign.
Marketing ROI
Revenue influenced by marketing initiatives divided by total marketing spend, tracked monthly and quarterly.
Lead Velocity
Days from MQL to SQL to opportunity, measured to identify acceleration opportunities in the funnel.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Marketing or Chief Marketing Officer
Current Team
Demand generation, business advisor leadership, marketing technology team
New role to scale analytics capability
The Package
Salary
$65K-$85K base
Remote
On-site in Mexico City, Mexico
Benefits & Perks
Company Intelligence
Sequoia helps investor-backed companies optimize people spend and benefits strategy. With 24 years in the advisory space, they combine expert teams and integrated platforms to drive business impact through total compensation decisions.
Customers
Investor-backed companies of all sizes
Is This Role For You?
- You've analyzed B2B marketing funnels and can spot where deals get stuck between MQL and close
- You're fluent in Salesforce and Marketo—not as a builder, but as an interpreter of performance signals
- You can translate messy data into one-page insights that actually change where marketing dollars go
- You thrive in cross-functional environments and enjoy partnering with sales and product leadership
- You're based in Mexico City or willing to relocate for an on-site role
- You need remote flexibility—this is on-site only in Mexico City
- You're building dashboards instead of interpreting them; this role is about insights, not tools administration
- You can't explain marketing performance in clear English to non-technical leadership
Interview Process
Screening call
Conversation about marketing analytics background and Sequoia's GTM strategy fit
Performance case study
Analyze sample funnel data and present findings on conversion leakage and ROI drivers
Cross-functional round
Meet with VP Marketing, Demand Gen Lead, and Sales leadership to assess communication and collaboration fit
Offer
Compensation and start date discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.