The Challenge
Pro Coffee Gear is scaling a disciplined, data-driven growth engine for commercial and home espresso equipment. You'll own paid acquisition across Google and Meta, manage agency partners, and build internal marketing capabilities from the ground up.
Your Mission
Audit current paid channel performance (Google, Meta) and establish baseline metrics for ROAS, CAC, and conversion rates
Develop and document acquisition strategy roadmap across all active channels with clear budget allocation framework
Establish performance accountability framework with external agencies and define success metrics aligned to revenue goals
Map internal capability gaps and create phased plan to transition from agency-dependent to hybrid/internal execution
Achieve 25%+ improvement in paid channel ROAS through optimization of keywords, audience targeting, and feed quality
Successfully internalize 1-2 core campaign functions (e.g., Google Shopping optimization, Meta retargeting) with documented workflows
Launch and validate 2-3 new acquisition channels (Reddit, LinkedIn, partnerships) with structured experiments and clear scaling/kill criteria
Implement enhanced attribution tracking and reporting dashboard providing real-time insights to leadership on channel performance and CAC trends
KPIs You'll Own
Return on Ad Spend (ROAS)
Track revenue generated per dollar spent across Google and Meta to measure paid channel efficiency.
Customer Acquisition Cost (CAC)
Monitor cost to acquire new customers by channel to optimize budget allocation and profitability.
Conversion Rate
Measure percentage of paid traffic converting to customers; directional health of landing page and offer alignment.
Channel Mix & Budget Allocation
Track spend distribution across Google, Meta, and new channels to ensure capital is deployed against highest-ROI opportunities.
Cost Per Lead (CPL)
For awareness/retargeting campaigns, measure efficiency of lead generation across the customer journey.
Tools & Stack
Your Team
Your Manager
VP of Product & Growth
Current Team
External media agencies; team composition not specified
New role to build out internal paid marketing capability
The Package
Salary
$85K-$120K MXN
Remote
On-site, Gustavo A. Madero, Mexico City
Benefits & Perks
Company Intelligence
Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. They serve cafés, roasters, restaurants, and serious home baristas with new and refurbished machines, grinders, and accessories from respected brands. The company is building a disciplined, data-driven growth engine with paid media as a critical foundation.
Customers
Cafés, roasters, restaurants, home baristas
Is This Role For You?
- You've scaled paid acquisition campaigns (Google/Meta) and own metrics like ROAS and CAC in a B2B2C or ecommerce environment
- You're comfortable with hands-on optimization AND strategic direction—you can audit a campaign and talk to a VP in the same day
- You want to transition from agency reliance to building internal capabilities; you enjoy training and process design
- You thrive in data-driven, fast-paced growth cultures where you can move fast, test, and prove ROI
- You need 100% remote—this is on-site only in Mexico City
- You're purely strategic and avoid hands-on campaign setup, optimization, or tool work
- You're unfamiliar with Google Shopping, feed optimization, or performance marketing fundamentals
Interview Process
Initial Screening
Phone or video call with recruiter to discuss background, motivation, and role fit.
Deep Dive Interview
Technical conversation with VP of Product & Growth on paid strategy, case studies, and approach to agency management and internal capability building.
Case Study / Exercise
Walk through a recent paid campaign performance challenge and your optimization approach.
Final Round
Conversation with broader leadership to assess cultural fit and cross-functional collaboration style.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.