The Challenge
PayJoy has served 18M+ customers across emerging markets with cutting-edge credit tech. You'll own the performance marketing analytics engine that drives optimization across Meta, Google, and TikTok—ensuring data integrity and actionable insights across multiple countries.
Your Mission
Audit and validate attribution model across all active markets; identify and document 3+ data quality gaps with remediation roadmap
Build 4-5 core performance dashboards (Tableau/Power BI) tracking campaign efficiency by channel, product, and geography with weekly refresh
Execute first deep-dive analysis on highest-spend channel (likely Meta or Google) to uncover 2-3 optimization opportunities with projected impact
Establish weekly/monthly reporting cadence and deliver first 3 performance reviews with clear recommendations
Refine attribution model in partnership with data/tech teams; implement improvements that increase tracking accuracy by 15%+
Scale reporting infrastructure to handle real-time monitoring across all PayJoy markets; reduce ad-hoc analysis requests by 40%
Lead 6-8 optimization initiatives across Meta, Google, TikTok with documented results; achieve 10%+ improvement in target KPI
Develop cohort analysis framework tracking customer LTV by acquisition channel; inform budget reallocation decisions
KPIs You'll Own
Campaign ROAS
Return on ad spend tracked across Meta, Google, TikTok by market and product line
Attribution Accuracy
Percentage of tracked conversions with valid source data; target 95%+ data quality
Analysis Turnaround Time
Days from request to insight delivery; target <5 days for standard analyses
CPA by Channel
Cost per acquisition trends across platforms; directional signal for budget optimization
Data Discrepancy Rate
Monthly variance between platform reporting and internal models; target <5%
Tools & Stack
Your Team
Your Manager
Head of Marketing or VP Growth (not specified)
Current Team
Performance marketing and data teams; cross-functional with tech/engineering on tracking implementation
New role—building out performance analytics capability
The Package
Salary
$55K-$75K USD base
Remote
On-site, Mexico City Metropolitan Area
Benefits & Perks
Company Intelligence
PayJoy is a mission-driven fintech serving underserved customers in emerging markets with secured credit products. They've reached 18M+ customers using proprietary ML, data science, and anti-fraud AI while maintaining profitability. Operating across multiple countries with point-of-sale financing and card offerings.
Customers
18M+ as of 2025
Culture
Mission-first, data-driven, collaborative across marketing/data/tech teams
Is This Role For You?
- You live in or are relocating to Mexico City—this is on-site only
- You're fluent in data analysis tools (GA, Tableau/Power BI, SQL) and can spot tracking issues immediately
- You obsess over attribution accuracy and know the gotchas of iOS privacy changes, platform updates, and multi-touch modeling
- You balance analytical rigor with speed; you can deliver directional insights fast AND quality deep-dives
- You need remote flexibility; this role is 100% on-site in CDMX
- You lack hands-on analytics platform experience—this isn't a strategy-only role, you'll build dashboards and troubleshoot tracking daily
- You prefer working in stable, single-product environments; PayJoy spans multiple markets, products, and channels with constant evolution
Interview Process
Initial screening
Phone call with recruiter; background on analytics experience and role expectations
Technical assessment
SQL and analytics tool exercise; likely dashboard design or data quality audit scenario
Hiring manager interview
Deep dive on performance marketing strategy, attribution, and past optimization wins
Cross-functional conversation
Chat with data/tech team lead on tracking implementation and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.