Senior Performance Marketer

Accountabilities:

• Own and scale one or more paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads, or native platforms, with the opportunity to expand scope based on performance.

• Manage campaign execution end-to-end, from setup and targeting through optimization, scaling, reporting, and performance improvement.

• Build and optimize scalable acquisition funnels with ambitious growth objectives and a strong focus on CAC, ROAS, LTV, retention, and conversion.

• Run high-velocity experiments across creatives, audiences, placements, offers, landing pages, and funnel stages to identify scalable growth opportunities.

• Monitor campaign performance daily using analytics and attribution tools such as Voluum, GA4, internal dashboards, and other relevant platforms.

• Analyze CPA, ROAS, retention, cohort behavior, and other performance indicators to inform strategic and tactical decisions.

• Develop and maintain reporting frameworks, dashboards, and performance-tracking systems that enable fast, data-driven decision-making.

• Lead the creative briefing process by identifying effective hooks, formats, messaging angles, and concepts based on campaign performance.

• Partner with content and product teams to develop and continuously optimize high-converting landing pages and user journeys.

• Establish processes to reduce creative fatigue, accelerate testing cycles, and increase the volume of successful experiments.

• Build and maintain relationships with traffic sources, negotiate premium placements and custom commercial opportunities, and evaluate new acquisition partners.

• Identify and test emerging channels, networks, formats, and tools while developing clear criteria for evaluating their potential.

• Stay current with advertising-platform policies, algorithm changes, market dynamics, and ecosystem developments, adapting acquisition strategies accordingly.

• Identify opportunities to automate repetitive acquisition workflows and develop internal tools, SOPs, playbooks, and experiment pipelines that enable efficient scaling.

• Help scale existing campaigns to significantly larger budgets while maintaining CAC and ROAS targets.

• Contribute to ambitious user-growth objectives and execute 0-to-1 acquisition initiatives across new channels.

• Own the feedback loop between creative performance and analytical insights, ensuring learnings are rapidly translated into improved campaigns and funnels.

Requirements:

• 4-10+ years of professional experience in performance marketing, user acquisition, growth marketing, or a closely related discipline.

• Proven experience managing significant paid-media budgets, ideally in the range of $300K to $1M+ per month.

• Demonstrated ownership of campaign execution, optimization, performance analysis, and results.

• Hands-on experience with major paid acquisition platforms such as Meta, TikTok, Snapchat, Apple Search Ads, native advertising networks, or Google.

• Strong analytical capabilities and practical experience with tools such as GA4, Voluum, attribution/tracking systems, dashboards, and related marketing analytics platforms.

• Strong understanding of acquisition metrics and frameworks, including CAC, CPA, ROAS, LTV, retention, conversion rates, and cohort analysis.

• Excellent creative instincts, with the ability to write effective creative briefs, identify high-performing hooks and concepts, and iterate quickly based on performance data.

• Experience optimizing landing pages, acquisition funnels, and conversion journeys.

• Strong understanding of experimentation methodologies and the ability to turn performance insights into actionable growth strategies.

• Experience with subscription-based business models and CAC/LTV frameworks is an advantage.

• Experience working with sensitive or regulated advertising categories, such as dating, femtech, or telehealth, is a plus.

• Strong communication and collaboration skills, with professional fluency in English.

• Highly goal-oriented, accountable, and comfortable taking full ownership of outcomes.

• A hands-on “doer” mindset, with the ability to balance execution, planning, strategy, and rapid iteration.

• Exceptional focus on speed, performance, experimentation, and continuous improvement.

• Humble, curious, and receptive to feedback, with a willingness to learn and adapt.

• Comfortable working with advertising products that may include uncensored, mature, or NSFW-oriented content.

Benefits:

• Work arrangement: Fully remote, with the flexibility to work from anywhere.

• Contract: B2B is preferred, with flexibility depending on the candidate and long-term fit.

• Paid time off: 4 weeks / 20 working days of PTO per year.

• Health & wellness: USD 100 monthly allowance toward health insurance expenses.

• Mental wellness: Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members.

• Annual gathering: Yearly in-person team meetup for collaboration, planning, and team building.

• Co-working allowance: Budget of up to USD 40 / EUR 35 per visit, for up to two visits per month.

• Learning budget: Dedicated funds for courses, books, conferences, events, and professional certifications.

• Equipment: Company-provided laptop, plus up to USD 250 for a monitor and USD 150 for keyboard, mouse, microphone, and headphones.

• AI tools: Premium access to tools such as ChatGPT, Cursor, Hugging Face, Claude Code, and other AI solutions needed for the role.

• Compensation: Salary is determined according to role level, scope, location, market data, and assessed experience.

• Opportunity to work alongside an experienced, globally distributed team with a strong culture of ownership, speed, experimentation, and innovation.

• Opportunity to directly influence the growth of

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