Senior Paid Media Strategist

Accountabilities:

• Own the end-to-end strategy, execution, optimization, and performance of paid media campaigns across a portfolio of 4-7 B2B SaaS clients.

• Manage budgets, forecasts, and pacing to ensure alignment with quarterly and annual performance and revenue targets.

• Analyze campaign performance data and translate insights into actionable strategies that improve MQLs, SQLs, and pipeline generation.

• Serve as a strategic advisor to clients, aligning paid media initiatives with business objectives, KPIs, and growth goals.

• Lead client communication, including reporting, performance updates, and executive-level presentations with clear, data-driven storytelling.

• Oversee onboarding for new clients, ensuring smooth transition from sales handoff to campaign execution and activation.

• Continuously optimize campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.

• Identify opportunities for testing, scaling, and improving campaign efficiency through structured experimentation.

• Collaborate with internal teams to refine processes, improve delivery quality, and ensure client success.

• Maintain high standards of account organization, tracking, and documentation using tools such as CRMs and analytics platforms.

Requirements:

• 3+ years of hands-on experience managing paid media campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, or Meta Ads.

• Proven experience working with B2B SaaS companies and understanding longer, complex sales cycles.

• Strong track record of delivering measurable results tied to MQL, SQL, and pipeline generation targets.

• Excellent analytical skills with the ability to interpret complex datasets and translate them into actionable recommendations.

• Experience communicating performance insights to both technical stakeholders and senior executives.

• Strong written and verbal communication skills, with the ability to present data clearly and persuasively.

• Experience working with CRM and marketing tools such as Salesforce, HubSpot, or ABM platforms (e.g., 6Sense, Demandbase) is an advantage.

• Comfortable managing multiple client accounts simultaneously in a fast-paced, performance-driven environment.

• Strong organizational skills with attention to detail and disciplined execution.

• Growth mindset with a proactive approach to learning, testing, and continuous improvement.

Benefits:

• Fully remote work environment with flexible working arrangements.

• Competitive compensation package with quarterly performance bonuses.

• 5 weeks of paid time off annually.

• Paid training and professional development opportunities, including courses, events, and conferences.

• Flexible work schedule with structured overlap hours to support collaboration.

• Comprehensive health, dental, and vision coverage for eligible Canadian employees.

• Exposure to high-growth B2B SaaS clients and impactful marketing programs.

• Strong culture focused on performance, learning, and continuous improvement.

• Highly rated workplace culture with strong employee satisfaction.

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