Performance Marketing Lead, Paid Social, Display & Video

Accountabilities:

You will own the strategy, execution, and optimization of Paid Social, Display, and Video channels while leading a small team and driving measurable growth across desktop and mobile acquisition.

• Lead and mentor a team of 2-3 channel specialists, providing hands-on guidance on strategy, execution, and professional development

• Own performance marketing strategy across Paid Social, Display, and Video channels, ensuring scalable acquisition across desktop and mobile surfaces

• Develop and optimize mobile acquisition strategy, including app campaign performance, attribution modeling, and experimentation frameworks

• Build and evolve a structured creative testing framework linking ad creative performance to key business metrics such as CAC, LTV, and incrementality

• Design and manage cross-channel roadmaps that align budgeting, testing priorities, and performance insights across visual marketing channels

• Partner closely with Data Science, Product, Engineering, Creative, and Product Marketing teams to design experiments and improve attribution, reporting, and optimization strategies

• Monitor channel performance and communicate actionable insights, risks, and opportunities to senior leadership to drive continuous improvement

Requirements: The ideal candidate brings strong performance marketing expertise, deep channel knowledge, and proven experience managing teams in fast-paced, data-driven environments.

• 6-8+ years of experience in digital or performance marketing, with deep expertise in Paid Social, Display, and Video advertising

• Proven experience in mobile acquisition, including app campaigns, mobile attribution tools (e.g., MMPs, SKAN), and mobile growth optimization

• Strong track record of connecting creative strategy, data analysis, and performance marketing to drive measurable outcomes (LTV, CAC, CPA, incrementality)

• Experience managing and developing small teams, with a hands-on leadership style that balances coaching and execution

• Strong analytical and experimentation mindset, with familiarity in SQL, A/B testing frameworks, and incrementality measurement preferred

• Hands-on experience with major advertising platforms such as Meta, TikTok, and YouTube, as well as external partners and creative agencies

• Excellent cross-functional communication skills and ability to collaborate with product, engineering, creative, and data science teams

Benefits:

• Competitive compensation package aligned with experience and location

• Comprehensive health coverage including medical, dental, vision, mental health, and fertility benefits

• 401(k) and retirement matching programs

• Paid parental leave and family support programs

• Generous paid time off, including holidays, floating holidays, and flexible sick leave

• Annual stipends for wellness, caregiving, home office, and personal development

• Professional development budget and ongoing learning opportunities

• Remote-first flexibility with occasional in-person collaboration weeks

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1