Director of Paid Media, Performance Video

Accountabilities:

You will own the end-to-end performance and scaling of video-based paid media campaigns, combining executional excellence with strategic leadership and business ownership.

• Own full P&L responsibility for performance video campaigns, including spend pacing, profitability, and ROAS targets across insurance verticals.

• Build and optimize in-platform campaigns in Google Ads/YouTube, managing targeting, bidding, budgets, audiences, and conversion strategies.

• Design and scale multi-vertical acquisition strategies across insurance products including auto, home, health, ACA, and Medicare.

• Develop and execute creative testing strategies, optimizing hooks, messaging angles, offers, and funnel alignment for performance outcomes.

• Drive lead and call generation performance, optimizing for volume, quality, and downstream monetization metrics.

• Build structured reporting cadences and communicate insights, performance trends, and recommendations to executive stakeholders.

• Collaborate with creative, analytics, and sales teams to align campaigns with business objectives and monetization goals.

• Create scalable playbooks, testing frameworks, and operating systems for video campaign growth and expansion into new channels.

• Identify new growth opportunities across platforms and verticals, expanding into Meta, TikTok, streaming, and emerging media.

• Lead cross-functional alignment to ensure performance, creative, and operational efficiency across all campaigns.

Requirements: This role requires a senior performance marketing leader with deep hands-on experience in video platforms, strong commercial instincts, and proven ability to scale complex paid media portfolios.

• 8+ years of experience in performance marketing, paid media, or growth roles with large-scale budgets.

• 3+ years of direct experience scaling video-first campaigns on platforms such as YouTube, Meta, and TikTok with $20M+ annual spend.

• Strong background in lead generation or affiliate-driven models, ideally within insurance, finance, healthcare, or similar verticals.

• Deep hands-on expertise in platform execution, including campaign structure, bidding strategies, audience segmentation, and optimization.

• Strong understanding of video creative performance drivers, including hooks, messaging, funnel alignment, and platform-specific formats.

• Proven ability to own P&L performance, manage profitability targets, and drive scalable growth.

• Strong analytical skills with proficiency in Excel/Google Sheets and BI tools such as Google Analytics or Looker.

• Experience working across multiple verticals and adapting strategies to different customer journeys and monetization models.

• Excellent communication skills with the ability to influence senior stakeholders and drive alignment across teams.

• Comfortable using AI and modern creative tools to accelerate testing, iteration, and campaign development.

• Highly adaptable, entrepreneurial, and effective in fast-paced, high-growth environments.

Benefits:

• Competitive base salary with additional profit-sharing bonus and performance-based incentives

• Comprehensive healthcare coverage (medical, dental, vision)

• Remote-first work environment with global team collaboration across multiple time zones

• Opportunity to own and scale a major performance video portfolio with significant budget responsibility

• High-impact role with direct influence on revenue growth and business strategy

• Access to cutting-edge marketing tools, AI platforms, and creative testing technologies

• Strong culture of ownership, autonomy, and measurable impact

• Career acceleration in a high-growth, performance-driven digital media company.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1