The Challenge
inDrive is a global ride-hailing super app challenging Uber's dominance across emerging markets. You'll scale user acquisition across Google, Meta, TikTok, and ASA to drive sustainable growth in a hyper-competitive mobility space.
Your Mission
Audit current UA channel performance (CAC, ROAS, payback period) across all markets and identify top 2-3 optimization opportunities
Build creative testing pipeline with product/analytics teams and launch 10+ new ad variants across Meta and Google with clear win/loss criteria
Establish baseline MMPs (AppsFlyer/Adjust) tracking and attribution models; flag any data gaps blocking ROI decisions
Deliver first month performance report with CAC benchmarks by channel, market, and user cohort
Reduce blended CAC by 15-20% through audience segmentation, creative optimization, and channel reallocation while maintaining install volume
Successfully evaluate and pilot 2-3 new UA channels (TikTok Shop, Pinterest, programmatic native) with clear success metrics and rollout plan
Scale top-performing creative assets to 5x budget while maintaining ROAS targets; document playbook for rapid iteration
Partner with product on post-install metrics (D1, D7, D30 retention, LTV) and feed learnings back into funnel optimization
KPIs You'll Own
Cost Per Install (CPI/CAC)
Your north star—optimize this across all channels while maintaining quality thresholds and ROAS targets.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent; essential for budget allocation and channel performance.
Install Volume & Growth Rate
Track absolute user acquisition numbers month-over-month and by channel to ensure scaling efficiency.
User Retention (D1/D7/D30/LTV)
Monitor post-install cohort health to ensure you're acquiring quality users that drive long-term value.
Creative Test Performance (Win Rate)
Track percentage of creative tests that beat baseline; target 30-40% win rate for sustainable scaling.
Tools & Stack
Your Team
Your Manager
Director of Corporate Marketing (likely)
Current Team
Analytics, Product, Creative teams (cross-functional partnerships)
New role—building or expanding the UA team
The Package
Salary
$80K-$120K base
Remote
On-site in Mexico City with hybrid flexibility
Benefits & Perks
Company Intelligence
inDrive is a global ride-hailing super app founded in 2013, competing directly with Uber and Lyft across emerging markets. The company is expanding beyond mobility into new verticals, operating in 70+ countries with millions of active users. They're focused on creating fairer opportunities and challenging injustice at scale.
Founded
2013
Culture
Impact-driven, bold innovation, challenging incumbents, global scale
Is This Role For You?
- You've managed 6+ figures in paid media budgets and can optimize for both volume and efficiency simultaneously
- You're fluent in mobile app attribution—MMPs, post-back events, SRNs, and re-attribution aren't buzzwords to you
- You thrive in data-driven environments and can translate analytics into growth hypotheses your team actually executes
- You want to build UA playbooks at scale across multiple markets and channels, not just tweak existing campaigns
- You need full remote work—this role is on-site in Mexico City with hybrid as a perk, not the default
- You don't have hands-on experience with mobile UA or MMPs; this isn't a theoretical role
- You're uncomfortable with ambiguity; you'll need to evaluate new channels and frameworks without clear guardrails
Interview Process
Phone Screen
Initial conversation about UA background, market experience, and familiarity with inDrive's competitive landscape
Case Study / Portfolio Review
Walk through past campaigns—CAC targets, channels tested, creative wins, and lessons learned at scale
Technical Deep Dive
Discuss attribution modeling, MMPs, cohort analysis, and how you'd approach a specific UA challenge inDrive faces
Cross-Functional Interviews
Meet analytics, product, and creative leads to assess collaboration fit and strategic alignment
Final Conversation
Leadership discussion on vision, growth strategy, and role expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.